Community Liaison Director

Oceans Healthcare, L.L.C.; Timberlane (LA); On-site; USD 95,000 - 130,000; Full time

Job summary

Oceans Behavioral Hospital Greater New Orleans is seeking a Market Development Director to lead community education and marketing for inpatient and outpatient behavioral health services.

You will coordinate programs, supervise Market Development staff, recruit and train team members, and evaluate referrals and campaigns to drive growth. All duties to be performed in accordance with Joint Commission, federal and state regulations, Oceans’ policies and Performance Improvement Standards.

Responsibilities

• Identify market opportunities to develop a marketing plan generating referrals to inpatient and outpatient programs.
• Manage Market Development staff and collaborate with Hospital Administrator and HRD on recruitment, onboarding, training, performance and retention.
• Maintain an up-to-date inventory of referrals for each market for ongoing growth evaluation.
• Ensure department operates as expected, including field rides with liaison staff and visits to facilities/referral sites with reports.
• Maintain involvement in community service organizations to raise awareness of the hospital’s behavioral health services.
• Collaborate with Support Center marketing on facility-specific and market-wide strategies.
• Provide feedback to leadership on program development and quality improvement related to customer service, referrals, admissions, and satisfaction.
• Determine and oversee goal setting and assess staff performance against goals.
• Perform other duties as assigned.

Job description

At Oceans Behavioral Hospital Greater New Orleans, healing is our focus. We are passionate about helping adults and seniors manage the challenges associated with anxiety, depression and other mental health issues. Utilizing proven, innovative and progressive therapies, our qualified professionals strive to promote long-term wellness through a range of inpatient and outpatient psychiatric counseling and treatment options.

The Market Development Director develops and implements the strategic community education plan. Coordinates programmes for new and existing hospital services to the community. Conducts educational research to determine the need of new services and provides administration with summaries and recommendations pertaining to these evaluations. Coordinates the production and placement of advertisements and evaluates market reactions to advertising programs and marketing campaigns. Supervises Community Education Liaisons. All duties to be done in accordance with Joint Commission, Federal and State regulations, Oceans', policies and procedures and Performance Improvement Standards.

Essential Functions:

1. Identify opportunities within the market to develop a marketing plan that will generate referrals to the hospital’s inpatient and outpatient programs and services.
2. Manage the Market Development staff and work collaboratively with the Hospital Administrator and HRD to include recruitment, onboarding, training, managing performance and retention activities.
3. Maintain an up-to-date inventory of referrals for each assigned market for continual evaluation of growth opportunities.
4. Ensure the department is operating as expected to include field rides with liaison staff, making facility/referral site visit and reviewing reports/data to ensure plans are being executed effectively.
5. Maintains involvement in community service organizations to ensure community awareness of the hospital’s services and support of behavioral health needs.
6. Collaborate with Support Center marketing on facility specific and market wide strategies.
7. Provides feedback and recommendations to hospital leadership and Support Center marketing staff on program development and quality improvement initiatives related to customer service, referral and admissions process and patient and referral source satisfaction.
8. Determine and oversee goal setting process and assess performance of staff against goals/targets.
9. Performs other duties as assigned.