Market Development Coordinator

Orthodontic Experts Ltd

Kentucky

Hybrid

USD 77,000 - 94,000

Full time

14 hours ago

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Benefits offered by this job

Company vehicle

Gas card

Paid Time Off

Holiday Pay

Medical Insurance

401(k)

Job summary

Orthodontic Experts Ltd is seeking a Market Development Coordinator to validate markets, build referral networks, and provide field insights for growth across multiple states. The role requires in-field work three days a week and substantial travel.

You will manage field data, collaborate with analytics, and support leadership with market validation and partnership development in dynamic communities.

Qualifications

GED or equivalent education preferred.
1–3 years of field research or related experience.
Strong interpersonal and communication skills.
Willingness to travel extensively and work independently.

Responsibilities

Spend three days per week in the field conducting market visits and validations.
Travel to evaluate new and existing locations and assess local demand.
Document field observations and report findings for models.
Identify referral potential and establish initial relationships with dentists and partners.
Gather and analyze referral-source data within the patient management system.
Research state insurance programs to inform market viability and payer mix.
Monitor competitors and track market activity across multiple states.
Maintain a multi-state competitor database with updates.
Support leadership with field-driven insights and collaboration with Analytics.

Skills

Field research

Community outreach

Business development

Independent work

Travel readiness

Education

GED or equivalent education

Job description

About us:
At Orthodontic Experts, we are committed to delivering exceptional patient care and setting the standard for orthodontic excellence. With over 30 locations across the greater Chicagoland area, Wisconsin, and Indiana, and continued growth ahead, we are focused on transforming smiles and making a meaningful impact in the communities we serve.

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Job Type
Full-time

About us

At Orthodontic Experts, we are committed to delivering exceptional patient care and setting the standard for orthodontic excellence. With over 30 locations across the greater Chicagoland area, Wisconsin, and Indiana, and continued growth ahead, we are focused on transforming smiles and making a meaningful impact in the communities we serve.

Description

The Market Development Coordinator provides essential on-the-ground insights that support market evaluation, site selection, and partnership development. This role will validate data, gather real-world observations, and identify opportunities within communities, referral networks, and competitive landscapes.
This position is ideal for someone who enjoys being out in the field, exploring new areas, building relationships, and contributing directly to strategic growth decisions. This role requires being in the field at least three days per week to evaluate both new and existing markets identified through market analysis. Be available to travel as needed, including extended or multi-day trips, based on project timelines and market evaluation requirements.

Field Research & Market Validation

Spend three days per week in the field conducting market visits, neighborhood assessments, and real-world validation of analytical findings.
Travel to and evaluate both new and existing locations.
Assess local demand by observing community dynamics, business activity, patient flow, and competitive presence.
Document field observations and submit structured reports for integration into analytical models.

Referral & Partnership Scouting

Conduct the first push of dental office visits to introduce the organization, build rapport, and gather early insights on referral potential.
Identify whether there is a need for an orthodontic clinic in the area by speaking with dentists, understanding patient volume, and evaluating referral patterns.
Establish initial relationships with dentists, specialists, and community partners before transitioning ongoing relationship management to the Referral Marketing Coordinator.
Provide leadership with field-validated insights on where referral relationships can be built or expanded.

Patient Management System & Data Insights

Work within the patient management system to gather referral-source information, identify top referring providers, and understand referral trends.
Pull and analyze heat maps showing where current patients originate to support market validation for both new and existing locations.
Use system data to identify gaps, opportunities, and areas where referral relationships or community presence can be strengthened.

Insurance & State Program Research

Initiate research and involve credentialing team on state insurance programs to determine:
What orthodontic services are covered
Reimbursement levels or fee schedules
Eligibility requirements
Which insurance plans are commonly accepted in that state
Identify gaps or opportunities based on insurance coverage and local payer mix.
Provide leadership with insurance-related insights that impact market viability and referral strategy.

Competitive Landscape Monitoring

Visit competitor locations to assess visibility, accessibility, service offerings, and patient flow.
Track competitor openings, closures, ownership transitions, renovations, and other notable changes across Indiana, Illinois, Wisconsin, and additional states as expansion continues.
Maintain awareness of local market activity, community developments, and business trends that may impact demand.

Database Maintenance & Updates

Maintain and update the multi-state competitor database, ensuring all field-collected information is accurate, current, and properly categorized.
Enter new competitor data, update existing records, and flag changes that may impact market strategy.
Collaborate with the Market Research & Analytics Specialist to ensure the database aligns with analytical frameworks and supports leadership decision-making.

Collaboration & Data Integration

Follow established data submission standards, templates, and workflows to maintain consistency across markets.
Communicate discrepancies between field findings and analytical assumptions to support deeper investigation.

Outreach & Market Development Support

Assist with organizing information for potential partnerships or acquisitions, including gathering local context and preparing supporting materials.
Build familiarity with local referral networks, community organizations, and business ecosystems to support long-term market development.

Tracking & Documentation

Maintain updated lists of referral sources, community partners, and relevant contacts.
Provide timely updates to leadership and the analytics team regarding field-driven insights.

Requirements

GED or equivalent education preferred
1–3 years of experience in field research, community outreach, business development, real estate, or a related role.
Strong interpersonal and communication skills.
Comfortable traveling, exploring new areas, and working independently in the field.
Ability to observe, document, and communicate findings clearly and objectively.
Highly organized with strong attention to detail.
Ability to collaborate effectively with analytical and leadership teams.
Valid driver’s license.

Working Hours/ Location