Market & Customer Activation Manager A&I USA

Sika Schweiz AG (Group); Madison Heights (MI); On-site; USD 130,000 - 170,000; Full time

Job summary

Sika Schweiz AG (Group) in the USA seeks a senior Marketing Lead to steer annual planning, governance, and activation for Automotive & Industry. You will align with Global Marketing priorities and drive campaigns, product launches, and channel support to maximize ROI.

You will collaborate with Sales, Product Management, and Channel teams to deliver integrated programs, compelling customer value propositions, and scalable content across USA marketing touchpoints.

Qualifications

Responsibilities

• Marketing Strategy & Planning: Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities.
• Market & Customer Activation: Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments.
• Product Launches & Enablement: Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support.
• Content & Brand Management: Manage centralized marketing content and maximize reuse of Global Marketing assets through a “copy with pride” approach. Ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities and channel touchpoints.
• Digital & Demand Generation: Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs. Leverage analytics and best practices to improve campaign performance and ROI.
• Leadership & Collaboration: Serve as the primary owner of marketing planning, activation, governance, and budget coordination for Automotive & Industry USA. Represent USA market priorities within Global Marketing, facilitate cross-regional best-practice sharing, and promote collaboration, transparency, accountability, and continuous improvement.
• Performance & Optimization: Establish and monitor key marketing KPIs, evaluate campaign effectiveness, and use data-driven insights to optimize programs, resource allocation, and marketing investments.
• Key Success Measures: Success will be measured by achievement of annual marketing and growth objectives; effective execution of product launches and strategic initiatives; improved marketing ROI and investment effectiveness; strong alignment across Sales, Product Management, Global Marketing, and regional teams; increased customer engagement, demand generation, and brand awareness; and adoption of scalable content, processes, and digital marketing capabilities.

Job description

Key Responsibilities

Marketing Strategy & Planning:

Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities. Establish governance, prioritization, budgeting, and performance-management processes that connect marketing investments to business outcomes.

Market & Customer Activation:

Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments. Develop customer-centric value propositions and activation strategies in partnership with Sales, BDMs, Channel Management, and Product Management.

Product Launches & Enablement:

Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support. Ensure marketing programs effectively support both direct customers and distribution partners.

Content & Brand Management:

Manage centralized marketing content and maximize reuse of Global Marketing assets through a “copy with pride” approach. Ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities and channel touchpoints.

Digital & Demand Generation:

Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs. Leverage analytics and best practices to improve campaign performance and ROI.

Leadership & Collaboration:

Serve as the primary owner of marketing planning, activation, governance, and budget coordination for Automotive & Industry USA. Represent USA market priorities within Global Marketing, facilitate cross-regional best-practice sharing, and promote collaboration, transparency, accountability, and continuous improvement.

Performance & Optimization:

Establish and monitor key marketing KPIs, evaluate campaign effectiveness, and use data-driven insights to optimize programs, resource allocation, and marketing investments.

Key Success Measures

Success will be measured by achievement of annual marketing and growth objectives; effective execution of product launches and strategic initiatives; improved marketing ROI and investment effectiveness; strong alignment across Sales, Product Management, Global Marketing, and regional teams; increased customer engagement, demand generation, and brand awareness; and adoption of scalable content, processes, and digital marketing capabilities.