Market & Customer Activation Manager A&I USA

Sika; Madison Heights (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K with company match

Bonuses

Medical, Dental, Vision

Job summary

Sika USA is seeking a Market & Customer Activation Manager for Automotive & Industry to lead and align marketing planning, campaigns, launches, and content across the US market. You will partner with Global Marketing, Product Management, Sales, and Digital teams to drive growth, optimize ROI, and ensure brand consistency across channels.

Responsibilities include strategy execution, demand generation, enablement for product launches, and governance of budgets while fostering cross-functional

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 7+ years in B2B marketing, preferably automotive/industrial sectors.
• Experience with integrated marketing, demand generation, and product launches.

Responsibilities

• Lead annual marketing planning and integrated roadmap aligned with business goals.
• Develop and execute integrated campaigns to drive engagement, demand, and growth.
• Lead marketing activation for product launches, including sales enablement and communications.
• Manage centralized marketing content and ensure brand consistency across USA channels.
• Partner with Global Marketing, Digital teams, and Sales to optimize ROI and investments.
• Establish KPIs and use data-driven insights to improve campaigns.

Skills

Strategic thinking

Cross-functional leadership

Project management

Data-driven mindset

Communication skills

Influence without authority

Education

Bachelor’s degree in Marketing or related

Tools

Salesforce

HubSpot

Marketo Engage

Pardot

Adobe Analytics

Job description

With more than 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries.

Sika is a specialty chemical company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. Approximately 33,000 employees generated CHF11.20 billion in sales in 2025.

Position Summary

The Market & Customer Activation Manager, Automotive & Industry USA, is responsible for leading marketing planning, coordination, and activation across the Automotive & Industry business in the United States. This role drives alignment between Global Marketing, Product Management, Sales, Distribution partners, and Digital Operations to ensure marketing initiatives support strategic business priorities, accelerate growth opportunities, and strengthen market leadership.

The position serves as the central point of coordination for marketing communication strategy execution, campaign activation, content deployment, and performance measurement. By leveraging global resources, scaling best practices, and optimizing marketing investments, the Marketing Manager ensures efficient execution and measurable business impact across customer segments and channels.

Job Description

Key Responsibilities

• Marketing Strategy & Planning: Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities. Establish governance, prioritization, budgeting, and performance-management processes that connect marketing investments to business outcomes.
• Market & Customer Activation: Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments. Develop customer-centric value propositions and activation strategies in partnership with Sales, BDMs, Channel Management, and Product Management.
• Product Launches & Enablement: Lead marketing activation for new product launches, including campaign plans, sales enablement, customer communications, and channel support. Ensure marketing programs effectively support both direct customers and distribution partners.
• Content & Brand Management: Manage centralized marketing content and maximize reuse of Global Marketing assets through a “copy with pride” approach. Ensure consistent brand positioning, messaging, visual identity, customer experience, and regulatory compliance across USA marketing activities and channel touchpoints.
• Digital & Demand Generation: Partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs. Leverage analytics and best practices to improve campaign performance and ROI.
• Leadership & Collaboration: Serve as the primary owner of marketing planning, activation, governance, and budget coordination for Automotive & Industry USA. Represent USA market priorities within Global Marketing, facilitate cross-regional best-practice sharing, and promote collaboration, transparency, accountability, and continuous improvement.
• Performance & Optimization: Establish and monitor key marketing KPIs, evaluate campaign effectiveness, and use data-driven insights to optimize programs, resource allocation, and marketing investments.

Key Success Measures

Success will be measured by achievement of annual marketing and growth objectives; effective execution of product launches and strategic initiatives; improved marketing ROI and investment effectiveness; strong alignment across Sales, Product Management, Global Marketing, and regional teams; increased customer engagement, demand generation, and brand awareness; and adoption of scalable content, processes, and digital marketing capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive B2B marketing experience, preferably in automotive, industrial, manufacturing, construction, chemicals, or related technical industries.
• Experience using project management tools, such as Trello, Jira, Asana, Workfront, or other similar platforms
• Proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies.
• Strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global/matrixed environments.
• Experience managing marketing budgets, agencies, resources, and multiple priorities.
• Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills; experience with Salesforce, HubSpot, Adobe Marketo Engage, Pardot, or similar platforms preferred.
• Data-driven, strategic, customer-focused thinker with strong communication, project management, analytical, and problem-solving skills.
• Ability to influence without direct authority and translate business objectives into measurable marketing outcomes.
• Experience with product commercialization, distribution channels, specification-driven selling, or technical B2B markets preferred.

Additional Information

Perks & Benefits

• 401K with generous company match
• Bonuses
• Medical, Dental, and Vision Benefits
• Paid Parental Leave
• Life Insurance
• Disability Insurance
• Paid Time Off, Paid Holidays
• Floating Holidays + Paid Volunteer Time
• Wellness/Fitness Reimbursements
• Education Assistance
• Professional Development Opportunities
• Employee Referral Program & More!

Sika fosters a culture of entrepreneurship, empowering each individual to make decisions, learn from experiences, and shape their own career path. The safety and well-being of employees are top priorities at Sika, with a strong commitment to open communication and maintaining a safe workplace. In addition, Sika actively contributes to the community and promotes sustainability by giving back, minimizing environmental impact, and embracing social responsibility.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilites of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.