Market Analysis Manager - Growth & New Ventures

Erickson Senior Living; Baltimore (MD); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Diversity and inclusion culture

Medical, dental, vision benefits

PTO and paid volunteer hours

401k with company match

Onsite medical centers

Growth opportunities

Job summary

Erickson Senior Living in Catonsville, Maryland, is seeking a Manager of Market Analysis to deliver data‑driven insights and evaluations to support future business opportunities. The role involves identifying market characteristics, analyzing demographics for demand insights, and developing profiles of products in the marketplace. Ideal candidates should have at least 5 years of experience in market analysis, preferably in sectors like real estate or senior living. Compensation ranges from $85,000 to $100,000 per year, plus bonus eligibility.

Qualifications

• Minimum of 5 years’ experience in market analysis field or a mix of quantitative and qualitative market research experience.
• Preferred background in real estate, senior living, healthcare, or related industry.

Responsibilities

• Identify consumer market characteristics and key target market factors including barriers.
• Analyze market demographics to provide insight into market demand.
• Develop a profile of other products in the marketplace.
• Summarize gathered data and provide written summaries.
• Complete competitive analysis and track new entrants.
• Provide regular analysis of local economic indicators.

Job description

Location:

Erickson Senior Living

Join Erickson Senior Living, one of the nation's largest and fastest-growing developers and managers of senior living communities, where your insights will directly influence our future growth and expansion. As our Manager of Market Analysis, you will be at the forefront of Erickson Senior Living's growth strategy, identifying and evaluating opportunities that shape where and how we expand.

This highly impactful role influences critical decisions related to new community development, acquisitions, and strategic investments. With plans to open one new community each year, you'll have the unique opportunity to help drive our continued growth, contribute to industry-leading expansion initiatives, and make a lasting impact on the future of senior living.

This person will lead the collection, analysis, and interpretation of both qualitative and quantitative market data, leveraging primary and secondary research to uncover trends, identify opportunities, and support executive decision-making.

This is an exciting opportunity for a strategic thinker who enjoys turning complex data into meaningful business insights and wants to be part of an organization experiencing significant growth and momentum.

This position is based onsite at our Home Office in Catonsville, Maryland.

What We Offer

• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• Competitive benefits packages including medical, dental, vision, and PTO for employees working 30+ hours
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all team members 18 and over with a company 3% match
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• Growth Opportunities – grow with the company as we open new communities and expand on our existing ones!
  
  

How You Will Make An Impact

• Identify consumer market characteristics and key target market/primary market factors, including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
• Analyze market demographics to provide insight into the potential for market demand at varying pricing/positioning levels and different care needs.
• Develop a profile of other products in the marketplace, including the competitive set (existing and new) and substitutes, to understand their offering, pricing, and positioning.
• Summarize all the data gathered and provide a written summary of each market attribute analyzed to guide recommendations for key project attributes
• Complete competitive analysis, identify and track new entrants and overall market environment.
• Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, unemployment rates, etc.
  
  

What You Will Need

• Minimum of 5 years' experience in market analysis field or a mix of quantitative and qualitative market research experience.
• Preferred background in real estate, senior living, healthcare, or related industry.
  
  

Compensation: $85,000.00 - $100,000.00 per year, plus eligibility for annual bonus

Please note that specific state regulations and requirements may be applicable. These regulations take precedence over the requirements outlined in the job description.

Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well-being services for those who live and work with us. As part of our team, you'll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.