Manager of Market Analysis

Erickson Senior Living; Baltimore (MD); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Diversity and inclusion culture

Medical, dental, vision benefits

PTO and paid volunteer hours

401k with company match

Onsite medical centers

Growth opportunities

Job summary

Erickson Senior Living in Catonsville, Maryland, is seeking a Manager of Market Analysis to deliver data‑driven insights and evaluations to support future business opportunities. The role involves identifying market characteristics, analyzing demographics for demand insights, and developing profiles of products in the marketplace. Ideal candidates should have at least 5 years of experience in market analysis, preferably in sectors like real estate or senior living. Compensation ranges from $85,000 to $100,000 per year, plus bonus eligibility.

Qualifications

• Minimum of 5 years’ experience in market analysis field or a mix of quantitative and qualitative market research experience.
• Preferred background in real estate, senior living, healthcare, or related industry.

Responsibilities

• Identify consumer market characteristics and key target market factors including barriers.
• Analyze market demographics to provide insight into market demand.
• Develop a profile of other products in the marketplace.
• Summarize gathered data and provide written summaries.
• Complete competitive analysis and track new entrants.
• Provide regular analysis of local economic indicators.

Job description

Location

Erickson Senior Living, Catonsville, Maryland.

Manager of Market Analysis

Join our team as a Manager of Market Analysis, where you’ll play a key role in evaluating and shaping future business opportunities. This position is responsible for delivering data‑driven insights and analysis to support ground‑up developments, acquisitions, expansions at existing campuses, and new product or service offerings. The Manager of Market Analysis leads the collection, analysis, and interpretation of qualitative and quantitative market data through both primary and secondary research. This role is based onsite at our Home Office in Catonsville, Maryland.

What We Offer

• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values
• Competitive benefits packages including medical, dental, vision, and PTO for employees working 30+ hours
• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law
• 401k for all team members 18 and over with a company 3% match
• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age
• Growth Opportunities – grow with the company as we open new communities and expand on our existing ones

How You Will Make An Impact

• Identify consumer market characteristics and key target market/primary market factors, including geographic barriers, psychological barriers (price, geographic), product preferences and concerns, reputation issues, etc.
• Analyze market demographics to provide insight into the potential for market demand at varying pricing/positioning levels and different care needs.
• Develop a profile of other products in the marketplace, including the competitive set (existing and new) and substitutes, to understand their offering, pricing, and positioning.
• Summarize all the data gathered and provide a written summary of each market attribute analyzed to guide recommendations for key project attributes.
• Complete competitive analysis, identify and track new entrants and overall market environment.
• Provide regular analysis of local economic indicators in our current and prospective markets, such as real estate market trends, employment growth, unemployment rates, etc.

What You Will Need

• Minimum of 5 years’ experience in market analysis field or a mix of quantitative and qualitative market research experience.
• Preferred background in real estate, senior living, healthcare, or related industry.

Compensation: $85,000.00 - $100,000.00 per year, plus eligibility for annual bonus.

Please note that specific state regulations and requirements may be applicable. These regulations take precedence over the requirements outlined in the job description.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.