Market Account Executive

CUMULUS MEDIA; Huntsville (AL); On-site; USD 33,480 - 44,640; Full time

Benefits offered by this job

Competitive Pay

Medical, Dental & Vision Insurance

401(k) with company match

Paid vacation, sick and holiday time

Parental leave

Life Insurance

Employee referral bonus program

Job summary

CUMULUS MEDIA in Huntsville, AL is seeking an Account Executive to manage client relationships and grow revenue across broadcast, digital, and events. You will identify client goals and craft integrated marketing solutions, from traditional radio to digital assets, to meet business objectives.

The role requires 1–3 years in media sales, a proactive sales mindset, and strong communication. A Bachelor's degree is preferred, with competitive pay and benefits offered.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills.
• Passion for developing new business relationships in an outside sales role.
• 1–3 years of media sales background required.
• Preferred: Bachelor’s Degree in Business, Marketing or related field.

Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions to meet client objectives.
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations, identifying broadcast, digital, and event tactics to foster brand loyalty and deliver results.
• Negotiate and close business that drives revenue and fosters long‑term client relationships, regardless of medium or platform.
• Maintain a proficient understanding of Cumulus Media assets and resources, constantly learning to stay relevant with industry advertising opportunities.
• Represent the full suite of products and services – including station digital assets, internet‑based marketing, social media, streaming, events and specialized programming – as marketing solutions for clients.
• Manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements; assist in developing creative messaging across platforms.
• Excel at prospecting and aggressively seek new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects.
• Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports on sales, pipeline lists, forecasts and competitive analysis.
• Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients succeed.

Skills

Excellent communication skills

Proficient in Microsoft Office

CRM tools

Self-motivating and entrepreneurial

Digital and social platforms savvy

Strong lead generation

Education

Bachelor’s Degree in Business or related field

Tools

CRM software

MS Office

Salesforce or similar

Job description

Company Overview

CUMULUS MEDIA | Huntsville, AL currently features five stations in the Huntsville area and surrounding counties: 104.3 WZYP-FM Top 40/CHR, 770 AM & 92.5 FM WVNN News Talk Radio, 94.1 WHRP‑FM Urban Adult Contemporary, 93.3 WWFF‑FM NASH ICON Country, 730 AM & 103.9 FM WUMP Sports Talk Radio. The cluster reaches thousands of listeners daily.

Position Overview

The Account Executive manages relationships with local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients, and provides marketing solutions to help customers achieve their business goals. The role involves strategic planning and implementation of initiatives to meet revenue targets and supports professional development in technology, marketing, and the full suite of company products and services.

Key Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment, including key market and consumer trends, to proactively develop customized marketing solutions to meet client objectives.
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations, identifying broadcast, digital, and event tactics to foster brand loyalty and deliver results.
• Negotiate and close business that drives revenue and fosters long‑term client relationships, regardless of medium or platform.
• Maintain a proficient understanding of Cumulus Media assets and resources, constantly learning to stay relevant with industry advertising opportunities.
• Represent the full suite of products and services – including station digital assets, internet‑based marketing, social media, streaming, events and specialized programming – as marketing solutions for clients.
• Manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements; assist in developing creative messaging across platforms.
• Excel at prospecting and aggressively seek new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects.
• Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports on sales, pipeline lists, forecasts and competitive analysis.
• Collaborate, create, and capitalize on opportunities to best represent our brand while helping clients succeed.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills.
• Passion for developing new business relationships in an outside sales role.
• Enjoy presenting sales opportunities and post‑sale successes to clients.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics to maintain a constant pipeline of new business.
• Self‑motivating and entrepreneurial spirit.
• Positive and friendly with a willingness to collaborate.
• High energy and passion for sales.
• Flexible, creative and curious.
• Digitally savvy.
• 1–3 years of media sales background required.
• Preferred: Bachelor’s Degree in Business, Marketing or related field.

Pay Range

USD $3,000.00 – $4,000.00 per month. The monthly pay reflects your guaranteed income during the first year, with additional opportunities to earn commissions.

What We Offer

• Competitive Pay
• Focused, responsible, and collaborative work environment encouraging innovation.
• Medical, Dental & Vision Insurance coverage.
• 401(k) with company match.
• Paid vacation, sick and holiday time off.
• Parental leave, life insurance, disability insurance, wellness benefits, and an employee referral bonus program.

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).