Account Executive

CUMULUS MEDIA; Fayetteville (NC); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Competitive Pay

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Parental leave and wellness programs

Job summary

CUMULUS MEDIA in Fayetteville, NC is seeking an Account Executive to manage relationships with local businesses and drive revenue growth. You will identify opportunities, present multi-platform marketing solutions, and close deals with clients across broadcast, digital, and events.

The role requires strong communication, prospecting, and negotiation skills, plus a proactive approach to building a robust sales pipeline and meeting budget targets.

Qualifications

• Proven ability to build client relationships and close deals.
• Comfort with presenting marketing solutions and value propositions.
• Experience in media sales or outside sales is preferred.

Responsibilities

• Identify and develop new business opportunities to grow revenue.
• Deliver integrated marketing solutions across broadcast, digital, and events.
• Negotiate contracts and close deals with clients.
• Maintain a strong understanding of Cumulus assets and offerings.
• Prospect and manage a full pipeline of sales opportunities.
• Prepare orders, resolve billing issues, and report on sales activity.

Skills

Client relationships

Sales prospecting

Negotiation

Communication

Lead generation

CRM tools

MS Office

Education

Bachelor's Degree in Business

Marketing/related field

Tools

CRM tools

Microsoft Office

Social media platforms

Job description

Company Overview

CUMULUS | Fayetteville NC currently features 4 stations in the Fayetteville area and surrounding counties. Our stations include: Q98 WQSM-FM CHR/Hot Adult Contemporary, 640 WFNC-AM Talk Radio, Magic 106.9 WMGU-FM Magic our Urban Adult Contemporary Station, Rock 103 WRCQ-FM Rock. The cluster of 4 stations reach thousands of listeners on a daily basis.

Position Overview

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizing that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self-motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy
• 2 years in Media Sales background preferred
• Bachelor's Degree in Business, Marketing or related field is preferred

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).