Marcom Marketing Manager - Dalton, GA

VetJobs; Dalton (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401(k) Plan

Paid Holidays

Paid Time Off

Inclusive Care

Job summary

Avery Dennison in Dalton, GA is seeking a Marcom Marketing Manager to provide strategic communications programs for key stakeholders, shaping messaging and campaigns to support business objectives and brand image. This on-site role partners with marketing managers to execute campaigns across media and audiences.

You will manage internal and external resources, ensure adherence to brand standards, and help drive product and corporate communications, working with cross-functional teams to deliver

Qualifications

• Bachelor's degree in Advertising, Journalism, Marketing or related field.
• 6–10 years of broad-reaching communications, marketing or marketing communications experience.
• Ability to develop objectives and strategies for communications programs.

Responsibilities

• Plan and produce marketing communications, materials, and media events to meet product strategies.
• Oversee writing of product manuals, brochures and sales kits, with agency partners.
• Partner with marketing managers to plan, execute, monitor and evaluate campaigns.
• Manage internal and external resources to maximize creativity and cost efficiency.
• Ensure brand standards and corporate guidelines are applied across communications.

Skills

Strong writing

Communication skills

Presentation skills

Spanish language proficiency

Education

Bachelor's Degree in Advertising, Journalism, Marketing

Job description

Job Description

ATTENTION MILITARY AFFILIATED JOB SEEKERS

Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers.

Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.

Company Description

Why join Avery Dennison:

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison.

Benefits

• Inclusive Care: Our member service team will help you find the quality care you need. Working under the guidance of a clinician, they have an increased knowledge and understanding of LGBTQ+ concerns.
• 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.
• Paid Holidays: You receive 13 paid holidays each year as determined by local management.
• Paid Time Off: We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.

About the role

The Marcom Marketing Manager will provide strategic consultation and communications programs to key business stakeholders and leadership teams in order to formulate and manage communications strategies, message content, and message timing to support business objectives and overall company image. Partner with marketing managers and other key divisional stakeholders to plan, execute, monitor, and evaluate marketing communications campaigns using an appropriate combination of internal and external resources. This is an Individual Contributor Role.

Key Responsibilities

• This position is an on-site role located in Dalton, GA.
• Plans and produces marketing communications, sales promotion materials, advertisements, promotional brochures, and media events to meet product strategies and increase product/service profitability across various media.
• Oversees communications activities and technical/promotional writing (e.g., product manuals, brochures, sales kits), and reviews work submitted by outside agencies/contractors to ensure accuracy, proper design, layout, copy, and sales coordination.
• Partners with marketing managers and key divisional stakeholders to plan, execute, monitor, and evaluate creative, results-oriented marketing communications campaigns using internal and external resources.
• Manages internal and external resources to maximize creativity, productivity, and cost efficiencies while keeping internal and external audiences informed of department goals and long-term communication objectives.
• Champions correct usage of graphic standards and corporate guidelines to protect and promote brand identity (including Taylor Adhesives), overseeing text research/development and regularly updating communications media, including company websites.

Minimum Education Required

Bachelors

Additional Qualifications/Responsibilities

• Education & Experience: Bachelor's Degree in Advertising, Journalism, Marketing, or related field with 6–10 years of broad-reaching communications, marketing, or marketing communications experience, including a minimum of five years developing objectives (preferably global) and strategies for applicable communications programs.
• Communication & Articulation Skills: Strong writing, communication, and presentation skills, including speech-writing, with a demonstrated ability to develop clear, succinct project briefs, articulate communications objectives, and quickly grasp and communicate complex information in an audience-appropriate fashion (Spanish language proficiency is a plus).
• Project & Vendor Management: Excellent project management skills, vendor selection experience, and a proven track record of working across multiple divisions, operating groups, and functions while managing systems and processes for internal communications dissemination and setting standards for the function.
• Branding & Campaign Execution: Deep product and company branding experience, creative/art direction skills, and the ability to conceive, plan, execute, and evaluate the full range of communications materials, including advertising, direct mail, print collateral, electronic collateral, sales promotions, internal communications, and PR.
• Brand & Stakeholder Strategy: Skilled in strengthening brand presence and consistency across customer-facing channels, aligning messaging and visual identity, elevating channel partner engagement, equipping commercial teams with competitive resources, deepening end-user preference and loyalty, and influencing senior management with high integrity.

City

Dalton

State

Georgia

Job Category

Marketing

Job Code

Manufacturing Manufacturing

Affiliate Sponsor

Avery Dennison