VP, Marketing

Florence Healthcare - US; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Florence is seeking a seasoned Head of Marketing to shape strategy, lead a high-performing team, and drive measurable pipeline for a fast-growing SaaS+AI company in healthcare. You will own demand, brand, product, content, digital, and customer marketing, while designing an organization that scales with growth.

In this role, you will partner with Product and Sales to execute go-to-market plans, develop compelling value propositions, and build a data-driven marketing function focused on revenue

Qualifications

• 10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
• US based (remote work is fine)
• Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings.
• Life-Sciences industry experience is required
• Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
• Strong cross-functional leadership with Sales, Product, and Post-Sales.
• Clear, confident communicator and team builder.

Responsibilities

• Own Florence’s end-to-end marketing strategy—demand, brand, product, content, digital, and customer marketing.
• Define the org design, budget, and roadmap for a modern B2B SaaS marketing team.
• Become a hands-on coach who recognizes their team’s strengths and weaknesses and places members into positions that lead to current and future success.
• Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution.
• Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making.
• Lead go-to-market planning for new product launches and features in partnership with Product and Sales.
• Develop value propositions, persona-based messaging, and competitive positioning for key segments.
• Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity.
• Refine Florence’s brand positioning and category narrative to stand out in a competitive landscape.

Skills

Demand generation

Leadership

B2B SaaS marketing

Cross-functional collaboration

Analytics / metrics-driven

Tools

HubSpot

Salesforce

LinkedIn Ads

Job description

What We Do:

Florence software advances cures by helping the world’s most important research sites do their best work. Our solutions are now used by over 65,000 research teams in 90 countries around the world—we’re the most widely deployed site workflow tool in the industry. By the end of the decade, we’ll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.

At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.

What You’ll Bring to The Team:

Florence is at a pivotal stage of growth—and we're looking for a modern, revenue-driven marketing leader to match our momentum. As our Head of Marketing, you’ll shape the strategy, team, and programs that amplify our brand, drive measurable pipeline, and elevate our category presence.

This is a rare opportunity to join a fast-growing, Insight Partners-backed SaaS+AI company transforming clinical trial workflows to bring cures to market faster. You’ll be stepping into a leadership team that values marketing as a strategic growth lever, with the autonomy and support to build a best-in-class team.

We’re looking for someone who:

• Knows what excellent looks like in a scale-up SaaS environment
• Can balance near-term demand generation with long-term brand strategy
• Thrives in a metrics-obsessed yet collaborative culture

What You’ll Build:

Demand Generation:

• Proven success at creating and managing Account based programs for large enterprise accounts
• Track record of generating ROI-positive demand through a diverse set of offline (partners, events, etc.) and digital channels (email, paid and organic search, display media, social, community, and distributed content marketing)
• Metrics-driven approach to evaluating channel and campaign performance, leveraging persona insights to win

Strategy & Leadership:

• Own Florence’s end-to-end marketing strategy—demand, brand, product, content, digital, and customer marketing
• Define the org design, budget, and roadmap for a modern B2B SaaS marketing team.
• Become a hands-on coach who recognizes their team’s strengths and weaknesses and places members into positions that lead to current and future success
• Values diversity, equity, and inclusion; will embrace and prioritize it and make it part of your culture

Demand Generation & Growth Marketing:

• Create a shared accountability model, SLAs and joint wins between sales and marketing
• Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution
• Drive scalable inbound and outbound campaigns including ABM, paid media, SEO/AEO, and lifecycle marketing
• Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making

Product & Customer Marketing:

• Own go-to-market planning for new product launches and features in partnership with Product and Sales
• Develop value propositions, persona-based messaging, and competitive positioning for each key segment
• Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity

Brand & Market Positioning:

• Refine Florence’s brand positioning and category narrative to stand out in a competitive landscape
• Lead messaging and storytelling across all channels—web, content, PR, events, social, and sales enablement
• Build Florence into a recognizable and respected brand within healthcare and life sciences

An Ideal Candidate Has/Is:

• 10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
• US based (remote work is fine)
• Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings.
• Life-Sciences industry experience is required
• Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
• Strong cross-functional leadership with Sales, Product, and Post-Sales.
• Clear, confident communicator and team builder.

What’s in it for you?

• Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
• Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
• Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.

Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.