Manufacturing B2B Digital Marketing Lead

Ultraclearlaser; Smithfield (RI); On-site; USD 60,000 - 85,000; Full time

Job summary

Ultraclearlaser in Smithfield, Rhode Island is looking for a Digital Marketing Specialist to drive digital initiatives for lead generation and revenue growth. This full-time role involves planning and optimizing campaigns across various channels, utilizing marketing automation tools like HubSpot.

Ideal candidates will have strong experience in digital marketing, particularly in performance-based campaigns. A Bachelor's degree in Marketing or related fields is preferred, along with proficiency in HubSpot and understanding of the manufacturing industry.

Qualifications

• Proven experience in a digital marketing role focused on lead generation.
• Demonstrated proficiency in HubSpot for email campaigns and reporting.
• Experience in the manufacturing industry with understanding of buyer journeys.
• Ability to analyze campaign performance and extract actionable insights.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels.
• Develop lead-generation programs tailored to the manufacturing industry.
• Collaborate with Sales to align campaigns with pipeline targets.
• Monitor and report on campaign performance using analytics platforms.
• Support SEO and content initiatives relevant to the manufacturing sector.

Skills

Lead generation

HubSpot Marketing Hub

Digital marketing channels

SEO/SEM

Campaign performance analysis

Collaboration skills

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

HubSpot

Job description

Ultraclearlaser in Smithfield, Rhode Island is looking for a Digital Marketing Specialist to drive digital initiatives for lead generation and revenue growth. This full-time role involves planning and optimizing campaigns across various channels, utilizing marketing automation tools like HubSpot.

Ideal candidates will have strong experience in digital marketing, particularly in performance-based campaigns. A Bachelor's degree in Marketing or related fields is preferred, along with proficiency in HubSpot and understanding of the manufacturing industry.