Overview
WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.
Note: This description excludes non–job-specific application instructions.
Core Responsibilities
- Lead Daily Editorial Direction
- Help set the editorial agenda for the day
- Participate in (or run) editorial meetings alongside the News Director/EPs
- Decide which stories get covered, prioritized, and developed
- Ensure coverage aligns with:
- Station brand
- community relevance
- ratings / digital strategy
Assignment Desk & Content Flow
- Oversee Assignment Desk & Content Flow
- Directly supervise or closely coordinate with the assignment desk
- Manage:
- crews and reporter deployment
- breaking news response
- logistics (live shots, feeds, resources)
- Ensure efficient use of newsroom resources
Drive Story Quality & Execution
- Work with reporters and producers to:
- sharpen story angles
- elevate storytelling (exclusivity, enterprise)
- enforce accuracy and journalistic standards
- Review scripts, rundowns, and coverage plans when needed
Breaking News Leadership
- Take charge during major breaking news
- Make fast decisions on:
- coverage scale
- live coverage vs. packaged
- team deployment and priorities
- Coordinate across platforms (TV, web, social)
Cross-Platform Content Strategy
- Ensure alignment between:
- broadcast
- digital
- social platforms
- Push for:
- real-time updates
- web-first publishing when needed
- consistent messaging across platforms
Supervise and Develop Staff
- Coach reporters, MMJs, producers, and assignment editors
- Provide feedback on:
- writing
- storytelling
- news judgment
- Help identify growth opportunities and training needs
Maintain Editorial Standards & Ethics
- Enforce:
- accuracy
- fairness
- legal guidelines
- Review sensitive or high-risk content before airing/publishing
- Ensure compliance with company policies
- Long-Term & Enterprise Planning
- Look beyond the daily cycle to:
- plan sweeps coverage
- identify investigative or enterprise opportunities
- coordinate special projects
How It Typically Fits in a Local Newsroom
Reports to: News Director
- Works closely with:
- Executive Producers
- Digital team
- Assignment Desk Manager
- Reporters/MMJs
Often supervises:
- Assignment desk
- sometimes reporters
In Practical Terms (Day-to-Day)
- Morning editorial call → refine coverage plan
- Midday check-ins → adjust for breaking news
- Afternoon/evening → oversee execution & troubleshoot
- Constant communication with desk, producers, reporters