Senior Director, Digital Strategy (Paid Digital x Creative)

BPI Group; New York (NY); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with employer match

Paid vacation

Phone reimbursement

Unlimited sick time

Parental leave

Job summary

BPI Group is an outcomes-focused agency seeking a senior client advisor to lead large-scale paid digital campaigns that protect and enhance corporate reputation for major brands and complex issues.

You will own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization and results, guiding cross-functional teams and advising on budgets, timelines, and risks.

Qualifications

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands or complex issue-based clients.
• Proven ability to manage substantial creative and media budgets and ownership of briefs, development, and delivery.
• Strong judgment on corporate reputation, public affairs, and regulatory environments.
• Fluency in audience segmentation, testing, digital media, measurement, and cross-channel planning.
• Credibility with C-suite clients and ability to simplify complex strategies for teams at all levels.

Responsibilities

• Set campaign strategy: audience, change, message, channel mix, success measures, and paid media role within broader efforts.
• Translate research and stakeholder insights into sharp briefs and persuasive ideas.
• Guide creative teams from concept to production with decisive feedback while protecting integrity and messaging.
• Oversee paid media planning and execution across digital channels; manage budgets and optimize creative.
• Counsel senior corporate clients on decisions, risks, and policy dynamics; present clear recommendations.

Skills

Leadership & management

Strategic thinking

Audience segmentation

Digital media planning

Client advisory

Communication/writing

Job description

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.

• Starting salary range: $150,000-$165,000, plus annual bonus
• Location: DC, New York, Chicago, San Francisco, or Los Angeles; in office at least three days per week

The Impact You Will Make

You will lead large-scale, paid digital campaigns that protect and enhance corporate reputation, shape public and stakeholder perception, and support regulatory or legislative outcomes. You will own the strategic throughline from audience insight and campaign brief to creative development, media activation, optimization, and results. You will be a senior client advisor and an accountable steward of complex scopes, significant budgets, and multidisciplinary teams.

What You Will Do

• Set campaign strategy: define the audience, desired change, message, channel mix, success measures, and role of paid media within broader communications efforts.
• Translate research, policy and reputation issues, stakeholder insights, and message testing into sharp creative briefs and persuasive campaign ideas.
• Guide creative teams from concept through production. Give decisive feedback on messaging, storytelling, formats, and assets while protecting strategic and factual integrity.
• Oversee paid media planning and execution across digital channels, working with media and analytics teams to manage budgets, test and optimize creative, and demonstrate impact.
• Counsel senior corporate clients on campaign decisions, reputational risks, and changing public or policy dynamics; present clear recommendations that build confidence and move work forward
• Own account delivery, including scopes, budgets, timelines, reporting, and coordination across creative, media, insights, corporate communications, and public affairs teams.
• Lead and develop managers and teams across multiple workstreams, raising the quality of strategy, creative work, and client service.

Requirements

What you bring

• 12+ years in agency or comparable client-service roles leading integrated paid digital campaigns for major brands, corporations, or complex issue-based clients.
• A record of managing substantial creative and media budgets, with hands-on ownership of briefs, creative development, campaign delivery, and performance.
• Strong judgment on corporate reputation, public affairs, and the regulatory or legislative environment, particularly where business and policy intersect.
• Fluency in audience segmentation, message testing, digital media, measurement, and cross-channel campaign planning.
• Credibility with C-suite clients and the ability to make complex strategies clear, compelling, and actionable for teams at every level.
• Experience leading layered teams and multiple fast-moving accounts with disciplined financial and operational management; excellent writing and presentation skills.

Benefits

BPI offers a wide range of benefits to U.S.-based employees, including 100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.

We're looking for all kinds of people.

BPI Group is an integrated public affairs agency that delivers outcomes for the top organizations and leaders around the world. With expertise in strategic communications, digital marketing, creative, research, and measurement, we offer a cohesive approach across corporate, policy, and public affairs strategy in today's interconnected world. By combining incisive strategy and deep tactical expertise, we make change possible. Our transatlantic presence includes offices across thirteen markets in the US and Europe.

We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!

Let's keep in touch. Follow us on LinkedIn and Twitter at bpigroup.com