Managing Director, Creative Strategy

Sia Experience; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

An established industry player seeks a Managing Director to drive strategic vision and client engagement. In this pivotal role, you will lead the development of integrated strategies, ensuring alignment with audience insights and market dynamics. Your expertise will shape the firm's direction, fostering strong client relationships and mentoring future leaders. This is a unique opportunity to influence the firm's offerings while managing significant revenue streams and contributing to thought leadership initiatives. If you are passionate about strategy and client success, this role is designed for you.

Qualifications

• Proven experience in strategic leadership and client management.
• Strong ability to synthesize audience insights into actionable strategies.

Responsibilities

• Set strategic vision for client work across brand and campaign initiatives.
• Lead client engagements and build trusted relationships.
• Mentor junior strategists and contribute to firm initiatives.

Skills

Strategic Vision

Client Relationship Management

Audience Insight Development

Media Strategy Knowledge

Education

Bachelor's Degree in Business or Marketing

Master's Degree in a relevant field

Job description

Job Description

Our Managing Directors (MDs) are key leaders driving the success and shaping of Sia as a firm. They play an integral role in Sales, Account Management & Client Delivery, and Governance, reporting directly to Sia Experience. MDs are responsible for driving new business sales, leveraging their networks to generate new clients and deepen existing relationships.

Responsibilities

1. Strategy Leadership & Vision Setting

• Set and evolve the strategic vision for client work across brand, campaign, and content initiatives, ensuring strategies are rooted in audience insight, business context, and cultural relevance.
• Identify actions needed to achieve strategic goals, including key stakeholders and inputs.
• Translate client needs, market dynamics, and audience behaviors into actionable strategies.
• Lead the development of integrated strategic narratives for brand positioning across channels.
• Maintain knowledge of media strategy and channel performance to inform recommendations.

Audience Strategy & Insight Development

• Own the audience strategy, synthesizing research and cultural signals into insightful directions.
• Extract and leverage audience insights for brand and campaign opportunities.
• Advocate for the audience, ensuring work aligns with how people think, feel, and behave.
• Evolve strategies based on performance data and real-time learning.

Client Partnership & Delivery

• Lead client engagements with a strategic perspective, building trusted relationships.
• Ensure clarity and cohesion in work delivery, collaborating with teams.
• Mentor junior strategists and team members.
• Create holistic strategies integrating brand, campaign, content, and media.

Thought Leadership & Business Contribution

• Contribute to Sia’s intellectual capital through thought leadership and internal tools.
• Represent strategy in new business and firm initiatives, supporting proposals.
• Manage a strategic book of approximately $1.5M in revenue, supporting growth through client relationships and strategic visioning.

Practice & Firm Leadership

• Participate as a core member of the Sia Experience leadership team, influencing practice direction and culture.
• Engage in recruitment, onboarding, mentorship, and talent development.
• Collaborate to evolve the Sia Experience offerings and approach.