Manager Web Experience Strategy

Column Technical Services; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Column Technical Services seeks a Manager of Web Experience Strategy to lead planning and execution of digital experiences as part of a comprehensive website roadmap. You will strengthen engagement with key audiences and enhance the care seeker journey, driving higher conversions and laying groundwork for future digital growth.

You will report to senior leadership, coordinating with UX, content, and analytics teams to deliver the 2025 digital roadmap and begin laying the groundwork for 2026.

Qualifications

• 3-5 years of experience in web optimization, digital marketing, or site management with a focus on customer journey mapping.
• Proven track record of delivering digital experiences that improve engagement and conversion performance.
• Proficiency of behavioral analytics platforms such as Google Analytics, Heap, or similar.
• Strong skills in stakeholder collaboration, competitive landscape analysis in line with brand and marketing goals.
• Deep knowledge of data-based decision-making audience targeting metrics tracking, and compliance with privacy standards.
• Medical background is preferred but not required.

Responsibilities

• Enhance web user journey by examining behavioral data and refining interaction points to meet KPIs.
• Lead stakeholder interviews to align with business objectives and guide UX and content strategy.
• Translate user journey analysis into actionable website search requirements to boost engagement.
• Conduct competitor evaluations to identify benchmarks and differentiation opportunities.
• Recommend enhancements to improve user experience and audience interaction based on data.
• Align web strategy with broader digital initiatives, incorporating SEO and integration with paid, owned, and earned channels.
• Collaborate with UX, content, and product teams to execute roadmap initiatives with brand and marketing goals.
• Oversee landing pages in partnership with content and UX/UI teams to meet business goals and clear user actions.
• Develop well-structured presentations to communicate strategies and secure stakeholder approvals.
• Provide expert guidance on best practices in web trends and consumer behavior for executional excellence.
• Work with analytics partners to build performance measurement frameworks and optimize results.

Skills

Web optimization

Digital marketing

Site management

Behavioral analytics

Stakeholder collaboration

Data-driven decision making

Education

Bachelor's degree in Digital Marketing, Marketing Analytics, Business, or closely related field

Tools

Google Analytics

Heap

Job description

Column Technical Services is seeking a strategic thinker with a passion for user journeys and web innovation to join a Digital Strategy team as Manager of Web Experience Strategy. In this role, you'll lead initiatives that transform how care seekers interact online-driving engagement, boosting conversions, and setting the stage for long-term digital growth. If you're data-savvy, customer-focused, and eager to collaborate across UX, content, and analytics teams, this is your chance to make meaningful impact.

Must be authorized to work in the United States without current or future employer sponsorship

Position Overview

Responsibilities

We're looking for a Web Experience Strategy Manager to lead the planning and execution of digital experiences as part of a comprehensive website roadmap. This individual will be instrumental in crafting and deploying digital strategies that strengthen engagement with key audiences and enhance the care seeker journey, ultimately driving higher conversion. As an integral part of the Digital Strategy team, you'll help deliver the 2025 digital roadmap and begin laying the groundwork for 2026.

Key Responsibilities

As a direct report to the Associate Director of Digital Experience Strategy, you will:

• Enhance the web user journey by examining behavioral data, streamlining navigation paths, and refining interaction points to achieve strategic KPIs.
• Lead stakeholder interviews to ensure alignment with business objectives and uncover insights that drive UX design and content strategy.
• Translate user journey analysis into actionable website search requirements, positioning search as a core engagement and conversion lever.
• Conduct competitor evaluations to identify industry benchmarks and highlight areas for differentiation.
• Recommend enhancements to improve user experience and audience interaction based on both quantitative and qualitative findings
• Aligning web strategy with broader digital initiatives, incorporating SEO and integrating with paid, owned, and earned channels for unified user experience.
• Collaborate with UX, content, and product teams to bring roadmap initiatives to life in line with brand and marketing goals.
• Oversee the execution of landing pages in partnership with content and UX/UI teams, ensuring business goals are met and user actions are clear.
• Develop well-structured presentations to communicate strategies and secure stakeholder approvals
• Offering expert guidance on best practices in web, digital trends, and consumer behavior to maintain executional excellence.
• Teams with analytics partners to build performance measurement frameworks, track key metrics, and suggest optimizations that enhance results.

Qualifications & Experience Required

• 3-5 years of experience in web optimization, digital marketing, or site management with a focus on customer journey mapping.
• Proven track record of delivering digital experiences that improve engagement and conversion performance.
• Proficiency of behavioral analytics platforms such as Google Analytics, Heap, or similar.
• Strong skills in stakeholder collaboration, competitive landscape analysis in line with brand and marketing goals.
• Deep knowledge of data-based decision-making audience targeting metrics tracking, and compliance with privacy standards.
• Medical background is preferred but not required.

Education Requirements

• Bachelor's degree in Digital Marketing, Marketing Analytics, Business, or a closely related field