Manager, Trade Marketing, Retail Hair - FDM

Wella Company; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays

PTO

Hybrid work arrangement (3 days onsite

Job summary

Wella Company in New York, NY is seeking a hands-on Trade Marketing Manager to lead GTM across the U.S. Clairol, Retail Hair portfolio in Food, Drug, Mass and eCommerce channels.

You will translate brand and innovation strategies into category growth opportunities, enabling sales teams to deliver the 4Ps and drive business performance.

You will partner with cross-functional teams to forecast, plan, and execute programs that boost in-store visibility and sales.

Qualifications

• Bachelor’s degree in Business, Marketing, or related fields.
• 5+ years in CPG sales, trade marketing, or customer strategy.
• US Market experience in FMCG/CPG is a must.
• Strong knowledge of sales, retail, and B2B marketing.
• Experience in developing and executing marketing strategies.
• Cross-functional collaboration with Sales, Marketing, Finance and more.
• Excellent analytical, problem solving, and project management skills.
• Strategic thinking to inform clear recommendations.
• Proficient with Outlook, Excel, PowerPoint, Nielsen.
• Agile mindset; adaptable to changing priorities.
• Ability to translate strategy into actionable plans.
• Proactive, self-motivated, and improvement focused.
• Data-driven reporting with actionable insights.
• Decisive with a growth mindset.
• Balanced attention to detail and big-picture view.
• Strong written and verbal communication; solid presentation skills.

Responsibilities

• Develop and implement GTM strategies for new innovations and base business.
• Own the 4Ps strategy and execution with KPI definitions by channel.
• Analyze drivers and category trends to identify growth opportunities.
• Lead initiative and base business forecasting for launches.
• Create sales enabling tools: decks, seasonal materials, local success models.
• Deliver customer/competitive insights with speed and clarity.
• Partner with cross-functional teams to execute promotions, pricing, and deployment.
• Track KPIs, consolidate insights, report to stakeholders.
• Coordinate with teams to deliver better outcomes.

Skills

Bachelor's degree in Business, Market

5+ years CPG sales/trade marketing

US Market experience in FMCG/CPG

Sales, retail, and B2B marketing

Marketing strategy development

Cross-functional collaboration

Analytical, problem solving, PM skills

Strategic thinking and clear recs

Outlook/Excel/PPT/Nielsen

Agile mindset

Detail oriented with big-picture view

Proactive and solution-oriented

Data-driven reporting and insights

Decisive with growth mindset

Strong communication and presentations

Education

Bachelor’s degree in Business, Marketing, or related fields

Tools

Nielsen

Outlook

Excel

PowerPoint

Job description

Position Title: Manager, Trade Marketing, Retail Hair - FDM

Location: New York, NY (Hybrid - 3 Days Onsite)

Reports to: Sr Trade Marketing Manager, Retail

Scope / Brands: Retail division – all customers

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are seeking a hands‑on, strategic Trade Marketing Manager (TMM) that thrives in a dynamic environment, to lead the Go-To-Market (GTM) strategy for the U.S. Clairol, Retail Hair portfolio across Food, Drug, Mass and eCommerce channels. This role translates brand and innovation strategies into external category growth opportunities across channels, enabling sales teams to deliver against 4Ps and driving business performance. The TMM owns the 4Ps strategy on execution and enables the sales teams to deliver against them. The TMM also guides the Brand innovation team to solve the needs of the market by conducting clear analysis of the category and competitive opportunities.

KEY RESPONSIBILITIES

• Develop and implement GTM strategies for new innovations and base business
• Own the 4Ps strategy and execution, defining KPIs and success models by channel.
• Analyze business drivers and category trends to identify growth opportunities.
• Lead initiative and base business forecasting, ensuring readiness for launches.
• Create and deliver best in class sales enabling tools (concept sell decks, seasonal materials, local success model).
• Deliver consistent customer/competitive understanding while executing with speed.
• Partner with cross-functional teams (Sales, Marketing, Finance, Demand Planning) to execute promotional plans, pricing, and deployment strategies.
• Track performance against KPIs, consolidate insights, and report to stakeholders.
• Partners, challenges, and pushes cross functional teams to deliver better outcomes together.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or related fields
• 5+ years prior experience in CPG sales, trade marketing, or customer strategy environment
• US Market/channel experience in FMCG/CPG industry a must
• Strong understanding of sales, retail, and B2B marketing
• Ability Experience in developing and executing marketing strategies
• Works collaboratively with cross-functional teams and external partners
• Excellent analytical, problem solving, and project management skills
• Strategic thinking – leverages strategic ambitions to inform and develop clear recommendations
• Proficient in Outlook, Excel, Powerpoint, Nielsen
• Agile; comfortable flexing to shifting priorities and evolving business needs in a dynamic environment
• Equally skilled at driving detailed strategies, and translating it to clear, concrete, tangible actions to support flawless execution
• Proactive and solution-oriented – takes initiative to do what’s needed for the business
• Strives for continuous improvement, managing factors within scope of control/influence
• Adept at citing fact-based data points, generating new and refreshing existing reports, and deriving key insights with clear actions, owners, and timing from them
• Bias for being decisive, and making well informed decisions with a growth mindset
• Balances detail orientation with ability to see the bigger picture, and drive overall business value
• Effective communication skills (written and verbal); Strong presentation skills (ppt)

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $90,000 - $120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail]. This email account will not respond to inquiries regarding the status of a candidate’s application.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

Equal employment opportunity, including veterans and individuals with disabilities.