Manager, Trade Marketing

Fanatics Commerce; Los Angeles (CA); On-site; USD 99,000 - 123,000; Full time

Job summary

Fanatics Collectibles in Los Angeles is seeking a Trade Marketing Manager to lead trade marketing for the Hobby and Breaker channel, partnering with Sales, Brand Marketing, Product Marketing, Creative, and Topps Media Network to drive engagement and sales through channel activations.

Plan and execute programs across 600+ hobby shops and 100 breaker accounts, develop partner-facing tools, manage 300+ product launches annually, and own the digital asset hub and asset distribution workflows to

Qualifications

• 5+ years of experience in trade marketing, retail marketing, shopper marketing, brand marketing, or a related field.
• Experience coordinating marketing programs across multiple channels and deadlines.
• Proven ability to build relationships with external partners and cross-functional teams.
• Strong project management skills with the ability to manage high-volume launches.
• Experience with marketing tools, digital asset platforms, and performance measurement programs.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan and execute trade marketing programs across 600+ hobby shops and 100 breaker accounts.
• Collaborate with Sales Account Managers on launches, promos, and account initiatives.
• Develop marketing tools and partner resources to drive business growth.
• Build relationships with hobby shops, breakers, and community partners.
• Manage community initiatives like Topps Rip Night and product launch events.
• Oversee marketing operations: asset hub, platforms, and workflows.
• Track KPIs and provide actionable recommendations to improve activations.
• Coordinate with cross-functional stakeholders to ensure aligned execution.

Skills

Trade Marketing

Retail Marketing

Shopper Marketing

Brand Marketing

Stakeholder Management

Project Management

Tools

Digital Asset Platforms

Asset Distribution Workflows

Marketing Tools

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

JOB PURPOSE

Fanatics Collectibles is seeking a Trade Marketing Manager to support trade marketing for our Hobby and Breaker channel, the heart of collector culture. This channel includes more than 600 independent hobby shops and 100 breaker accounts and represents one of the most important ways the Topps brand connects with collectors and the broader trading card community.

Reporting to the Director of Trade Marketing, this role is responsible for planning and executing trade marketing programs across the Hobby and Breaker channel. The Trade Marketing Manager will develop partner-facing tools and programs that drive engagement and sales, lead key community and tentpole marketing initiatives, and oversee the systems and processes that deliver marketing assets, communications, and product information to accounts. This role serves as the primary trade marketing partner to the sales organization supporting the channel and collaborates cross-functionally to bring channel priorities to market.

This is an exciting opportunity for a highly organized, collaborative, and community-minded marketer to make a meaningful impact within the collectibles industry.

RESPONSIBILITIES

• Plan and execute trade marketing programs across more than 600 hobby shops and 100 breaker accounts, translating brand, product, and marketing priorities into channel activations that drive engagement, sales, and collector participation.
• Partner closely with Sales Account Managers to support product launches, promotional programs, and account-specific initiatives, while developing marketing tools, merchandising solutions, and partner-facing resources that help drive business growth.
• Build and maintain strong relationships with hobby shops, breakers, and community partners, using partner and collector insights to inform channel opportunities and program development.
• Manage key community and tentpole initiatives, including Topps Rip Night, Tier 1 product launches, grassroots activations, and the Topps Rip Night Captains program.
• Manage marketing support for more than 300 product launches annually, ensuring timely delivery of product information, creative assets, communications, and promotional materials.
• Own channel marketing operations, including the digital asset hub, communication platforms, branded physical asset marketplace, creative briefing processes, and asset distribution workflows.
• Project manage major trade marketing initiatives by developing timelines, workback schedules, and execution plans while coordinating stakeholders across multiple functions.
• Track and analyze channel, campaign, and program performance; monitor KPIs; identify opportunities; and provide actionable recommendations to improve future activations.
• Collaborate with Sales, Brand Marketing, Product Marketing, Creative, Topps Media Network, and other stakeholders to ensure coordinated execution and exceptional collector experiences.

EXPERIENCE NEEDED

• 5+ years of experience in trade marketing, retail marketing, shopper marketing, brand marketing, or a related field.
• Experience developing and executing marketing programs across multiple stakeholders, channels, and deadlines.
• Experience supporting retail, specialty retail, independent business, creator, influencer, or community-driven channels.
• Proven ability to build strong relationships with external partners and cross-functional stakeholders.
• Strong project management and organizational skills with the ability to manage a high volume of launches, priorities, and deadlines while maintaining attention to detail.
• Experience managing marketing tools, systems, digital asset platforms, operational workflows, and performance measurement programs.
• Demonstrated ability to translate business objectives into actionable marketing initiatives and leverage performance insights to optimize results.
• Excellent written and verbal communication skills, including presentation development and stakeholder management.
• Comfortable balancing planning and hands-on execution in a fast-paced environment with a practical, solutions-oriented mindset.
• Understanding of trading cards, collectibles, hobby retail, or enthusiast communities preferred. Experience with creator partnerships, retail media, content marketing, or media partnerships is a plus.

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The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visithttps://benefitsatfanatics.com/

Los Angeles Salary Range

$98,900—$123,050 USD

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