Manager, Trade Marketing

Anheuser-Busch; Austin (TX); On-site; USD 106,000 - 126,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement savings with company

Parental Leave & FMLA

Free Beer

Job summary

The Trade Marketing Manager at Anheuser-Busch will bring the AB portfolio to life across wholesalers, retailers, venues, and events. The role blends trade marketing, activation, sponsorships, and execution leadership with a need for strong organization and flexible weekend support.

Ideal candidates have a proactive, relationship-driven approach, superb communication skills, and deep beer-industry knowledge. Must reside in the San Antonio area and be ready to drive programs with partners.

Qualifications

• Bachelor’s degree required; valid driver’s license.
• Ability to build relationships with distributors and top decision makers.
• Strong knowledge of beer products and AB brands.
• Ability to interact with employees, customers, and partners effectively.
• Self-motivated, results oriented, and able to work independently.
• Excellent oral and written communication; comfortable presenting to groups.
• Strong organizational and planning abilities.
• Proficient with Word, Excel and PowerPoint.
• Effective time management for visits and activations.
• Willing to adapt schedule to business needs.
• Sales/marketing experience in beverages or CPG.
• Deep knowledge of AB sales and marketing strategies.

Responsibilities

• Lead On-Premise strategy and local execution of plans.
• Own On-Premise channel performance and identify opportunities with wholesalers.
• Drive brand planning, sampling, events and activations.
• Manage local sponsorship negotiations and activation budgets.
• Oversee mobile asset deployment and venue CAPEX support.
• Collaborate with wholesalers to ensure plan execution.
• Own execution KPIs for On-Premise plans.
• Lead brand programming in Off-Premise channels to drive volume and share.
• Communicate priorities and results weekly and monthly.
• Cascade annual and trimester plans and programs.

Skills

Relationship building

Communication

Organizational skills

Microsoft Office

Sales/Marketing experience

Beer industry knowledge

Driver's license

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY

$106,400 - $126,350, bonus and long-term incentive eligible

TERRITORY

Must reside in San Antonio, Texas Metro

COMPANY

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY

The Trade Marketing Manager is responsible for bringing the AB portfolio to life across wholesalers, retailers, venues, and events. The role combines trade marketing, activation, sponsorships, and execution leadership. It requires strong organization, creativity, communication skills, and flexibility to support nights and weekends for events and activation.

JOB RESPONSIBILTIES

• Lead On-Premise strategy and local execution of plans.
• Own On-Premise channel performance and identify execution opportunities with wholesalers.
• Drive: Brand planning / Sampling execution / Event and venue activations
• Own local sponsorship negotiations and activation budgets.
• Manage mobile asset deployment and support venue CAPEX execution.
• Partner closely with top wholesalers to ensure execution against plans.
• Own execution KPIs for On-Premise plans.
• Lead implementation of brand programming in Off-Premise channels to drive volume and share growth.
• Communicate priorities and results weekly and monthly.
• Cascade annual and trimester plans, initiatives, and programs.

JOB QUALIFICATIONS

• Bachelor's Degree requiredMust possess a valid driver’s license
• Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
• High level of company products and beer industry knowledge
• Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
• Highly self-motivated and results oriented with ability to work independently
• Excellent communication skills: oral, written, and comfortable with presenting to groups
• Strong organizational & planning skills
• Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
• Effective time management in planning daily routines, wholesaler visits, and event activations
• Willingness to be flexible with schedule based on needs of business
• Sales and/or marketing experience, preferably in the beverage or consumer products industry
• Thorough knowledge of AB sales and marketing strategies and procedures

WHY ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!