Brand Manager

Shimano North America Holding, Inc.; Ladson (SC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Medical benefits

Dental and vision insurance

401k with employer match

Onsite gym

Wellness incentives

Job summary

Shimano North America Holding, Inc. is looking for a Brand Manager to join their Fish Division in Ladson, SC. This role requires 5-7 years of marketing experience and a Bachelor's degree in marketing. The Brand Manager will manage promotional efforts, collaborate with cross-functional teams, and require strong creative and leadership skills. Benefits include paid time off, medical, dental, and a fully equipped onsite gym. Ideal candidates should demonstrate a 'can do' attitude and have outdoor industry knowledge.

Qualifications

• 5 - 7 years of marketing or brand management experience.
• Knowledge of outdoor industry and fishing is preferred.
• Ability to demonstrate product technologies and features.
• Strong knowledge of digital and traditional marketing.

Responsibilities

• Execute consumer-facing marketing efforts.
• Manage marketing promotions for North America.
• Collaborate with product, marketing, and external vendors.
• Plan and lead projects with cross-functional teams.

Skills

Marketing experience

Brand management

Creative skills

Problem-solving skills

Presentation skills

Time management

Leadership skills

Education

Bachelor’s degree in marketing

Tools

Microsoft Office Suite

Project management platforms

Digital asset management platforms

Job description

Fish Division

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.

We are seeking a Brand Manager to join our Fish team! At Shimano, we welcome your talent, innovation, and enthusiasm.

We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.

Job Summary

The Brand Manager represents Shimano's family of brands and coordinates production of all promotional efforts driving growth and market performance. This role is responsible for the strategic development, distribution, monitoring, cataloging and trafficking of marketing content based around consumer insight, commercial strategy and execution building mental and physical availability. Success in this position is to seamlessly organize and develop and distribute marketing content by working with sales, supply chain, product, overseas divisions and eBusiness teams.

Job Level

Manager

Essential Duties/Responsibilities

Content/Project Management

• Execute consumer-facing marketing efforts and brand messages of the Shimano family of brands
• Manage global marketing promotions and creative requests for the North American Market
• Manage content flow of internal systems: Salsify, Brand Folder, Frame IO and Monday
• Develop and manage marketing project boards and planning
• Implement solutions that meet marketing strategies from concept to completion in coordination with the marketing and sales teams
• Develop and manage content map that displays existing content assets and highlights content needs
• Execute the creative development process, from brief review to production and use.
• Effectively execute the brands' positioning, identity, and marketing messages.
• Collaborate with product team, marketing team and outside vendors to ensure product positioning and messages are aligned corporate strategy, and brand identity.
• Review work performed to ensure consistency across all media channels.
• Traffic and catalog content to support campaigns, including owned media assets, digital media assets and new content assets.
• Assist in the development of Merchandising/Fixture/POP collateral/ Event support
• Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders, and external partners
• Own and project manage marketing campaign plans and calendars
• Communicate new content initiatives and operating results throughout the organization
• Interact with global Shimano offices to coordinate all marketing efforts
• Ensure content marketing efforts support SEO, AI and keyword targeting
• Support and enhance digital media marketing efforts with focused content management and measure effectiveness.
• Collaborate with Senior Marketing Manager and Digital Marketing Manager to evaluate channels and mediums to determine the best opportunities to engage target audiences.
• Ability to effectively toggle between strategic thinking and tactical execution
• Hold team accountable to sales and digital schedules
• Manage and traffic JIRA system tickets to ensure on time delivery
• Ensure consistency in naming conventions for Salisify integration

Other

• Interact with the corporate team on brand development efforts of all brands.
• Demonstrate product features and benefits to customers and consumers through hands‑on experiences, such as fishing, to inform purchases and create positive, memorable experiences.
• Assist other departments of the Fishing Division as needed or assigned.
• Always represent the company professionally and knowledgeably.

Job Qualifications

• 5 - 7 years prior experience in a marketing or brand manager position is required.
• Outdoor Industry and fishing knowledge and skills preferred.
• Ability to demonstrate and explain product technologies, features, and benefits.
• Detailed knowledge of digital and traditional marketing, advertising, and promotion.
• Strong creative skills, problem-solving skills, and presentation skills.
• Exceptional time management and planning skills.
• Ability to travel, work extended show hours, and be willing to work outside of normal office hours.
• Ability to work without direct supervision.
• Must have a strong "can do" attitude, leadership skills, and the ability to motivate others.
• Agency management experience and skills preferred.
• Mid to high-level computer skills. Experience using Microsoft Office Suite, project management platforms and Digital asset management platforms.

Education

Bachelor’s degree in marketing or equivalent experience

Working Conditions

Professional office environment with frequent domestic travel for fresh and saltwater fishing events.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.

Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.