Manager, Today At Apple Programming

Apple Inc.; Cupertino, Northern (CA, KY); Hybrid; USD 195,000 - 294,000; Full time

Benefits offered by this job

Employee stock programs

Discretionary RSU awards

Employee Stock Purchase Plan

Comprehensive medical and dental care

Retirement benefits

Discounted products and free services

Tuition reimbursement

Discretionary bonuses or commissions

Relocation

Job summary

Apple in Cupertino seeks a WW Today at Apple Programming Manager to define the global vision and strategy for the Today at Apple in-store programming. You will shape a year-round content library and execution plan, partnering with production, creative, and internal engagement teams to deliver world-class programming at scale.

You will lead a team of strategists across worldwide and regional initiatives, ensure alignment with Retail priorities, and measure programming impact for senior leadership

Qualifications

• 8+ years of experience in programming, content strategy, or retail marketing.
• Demonstrated experience setting strategic vision and leading complex, cross-functional programs at a global or large-scale regional level.
• Proven people management experience with a track record of leading and growing high-performing teams.
• Exceptional written and verbal communication skills, including experience presenting strategy and recommendations to senior leadership.

Responsibilities

• Define and champion the worldwide Today at Apple programming strategy and multi-year vision, ensuring alignment with Apple Retail business priorities and values.
• Own the annual programming plan and content library, including thematic pillars, creative direction, session cadence, and global frameworks for regional activation.
• Lead, develop, and grow a team of strategists, fostering an inclusive and high-performing team culture.
• Serve as the primary WW Today at Apple partner to production, creative, and internal engagement teams, driving a seamless handoff from strategy to execution.
• Build and maintain strong cross-functional relationships with key partners across Apple including Product Marketing, Marcom, Public Relations, Services, Store Operations, and regional teams.
• Establish and maintain reporting and measurement frameworks to evaluate programming effectiveness and customer impact, delivering insights to senior leadership.

Skills

Program management

Leadership

Communication

Global experience

Job description

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

Today at Apple is one of Apple Retail's most powerful expressions of creativity, learning, and human connection - bringing customers together in stores around the world to discover what's possible with Apple products and services. As the WW Today at Apple Program Manager, you will set the global vision and strategy for this programming franchise, shaping a year-round content library and annual programming plan that resonates across every market Apple Retail calls home. You will lead a team of talented strategists while working in close partnership with production, creative, and internal engagement teams to deliver world-class programming at scale. This is a rare opportunity to define the creative heartbeat of Apple Retail for customers everywhere.

The WW Today at Apple Programming Manager, leads global strategy, programming vision, and content development for Today at Apple - Apple Retail's signature in-store customer engagement franchise. In this role, you will shape how customers around the world experience creativity, learning, and community inside Apple Stores, partnering across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan. You will lead a team of strategists supporting across worldwide vision and regional execution.

Description

The WW Today at Apple Programming Manager, leads global strategy, programming vision, and content development for Today at Apple - Apple Retail's signature in-store customer engagement franchise. In this role, you will shape how customers around the world experience creativity, learning, and community inside Apple Stores, partnering across production, creative, internal engagement, and regional teams to build and deliver an inspiring annual programming plan. You will lead a team of strategists supporting across worldwide vision and regional execution.

Responsibilities

• Define and champion the worldwide Today at Apple programming strategy and multi-year vision, ensuring alignment with Apple Retail business priorities and values
• Own the annual programming plan and content library, including thematic pillars, creative direction, session cadence, and global frameworks for regional activation
• Lead, develop, and grow a team of strategists, fostering an inclusive and high-performing team culture
• Serve as the primary WW Today at Apple partner to production, creative, and internal engagement teams, driving a seamless handoff from strategy to execution
• Build and maintain strong cross-functional relationships with key partners across Apple including Product Marketing, Marcom, Public Relations, Services, Store Operations, and regional teams
• Establish and maintain reporting and measurement frameworks to evaluate programming effectiveness and customer impact, delivering insights to senior leadership

Minimum Qualifications

• 8+ years of experience in programming, content strategy, or retail marketing, in a consumer-facing or retail environment,
• Demonstrated experience setting strategic vision and leading complex, cross-functional programs at a global or large-scale regional level
• Proven people management experience with a track record of leading and growing high-performing teams
• Exceptional written and verbal communication skills, including experience presenting strategy and recommendations to senior leadership

Preferred Qualifications

• Experience developing or overseeing live event programming, educational content, experiential marketing, or creative content libraries at significant scale
• Ability to synthesize complex problem statements and opportunities into clear, compelling strategic briefs that influence leadership and cross-functional partners
• Deep appreciation for how programming and creative experiences can be designed to resonate across diverse global markets and cultures
• Familiarity with retail operations and the dynamics of worldwide-to-regional strategy execution
• Comfortable managing multiple large-scale programs simultaneously with a flexible, solutions-oriented approach
• Passion for Apple products and a genuine belief in the power of creativity, technology, and the arts to inspire people

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity.

We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.