Manager, TikTok Growth

Avon; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision and life보험 포함

401(k) with company match (6%)

Wellness incentive programs

Job summary

LG H&H Americas seeks a TikTok Shop Growth Manager to scale our presence in beauty and personal care. You will drive revenue, curate creator partnerships, and lead TikTok ad campaigns using GMV Max.

Collaborate across marketing, merchandising, finance, and operations to meet aggressive growth targets and deliver measurable results. The role requires 3+ years in DTC or ecommerce growth, strong analytical skills, and a passion for social media trends, especially TikTok.

Qualifications

• 3+ years in DTC growth, eCommerce, social commerce or related field.
• Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Proficient in analyzing performance data to drive decisions.
• Highly organized with the ability to manage multiple initiatives and deadlines.
• Adaptive, proactive and comfortable in a fast-paced environment.
• Strong interest in social media trends, especially TikTok, and emerging tech.
• Wellness space passion including non-alcoholic beauty and personal care ingredients.
• In-depth knowledge of TikTok advertising platform and shopping features.

Responsibilities

• Develop and execute sales and marketing strategies to drive revenue growth and affiliate partnerships.
• Curate partnerships with creators and manage affiliate UGC and TikTok Live creators.
• Lead TikTok advertising campaigns with GMV Max and manage creative library assets.
• Optimize the TikTok Shop storefront, product listings, promotions, and inventory planning.
• Stay current with TikTok features and trends to identify growth opportunities.
• Monitor KPIs for engagement, growth, and sales; report insights to guide decisions.
• Collaborate with marketing, merchandising, finance, and operations to align on growth goals.

Skills

Analytical mindset

Project management

Entrepreneurial spirit

Passion for social media

Tools

GMV Max

Job description

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.

As we grow, we’re looking for a dynamic and highly driven TikTok Shop Growth Manager to take our TikTok presence to the next level. If you thrive in a fast-paced, creative environment and have a passion for digital commerce and social media, we want you to lead the way.

Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Who You Are:

You're an innovative, strategic thinker with a passion for social commerce. You're not afraid to take bold, creative risks, and you excel at building scalable strategies that drive results. You have an entrepreneurial mindset, enjoy collaborating with creators, and are excited to be at the forefront of emerging digital trends.

Key Responsibilities:

• Sales & Marketing Strategy: Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
• Creator Collaboration & Affiliate Management: Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• TikTok Advertising & Growth: Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
• Shop Management & Merchandising: Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Trend Analysis & Adaptation: Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
• Cross-Functional Collaboration: Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Qualifications:

• Experience: 3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Influencer & Paid Social Expertise: Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Analytical Mindset: Proficient in analyzing performance data to make informed, data-driven decisions.
• Project Management Skills: Highly organized with the ability to manage multiple initiatives and deadlines.
• Entrepreneurial Spirit: Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Passion for Social Media: Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Wellness Enthusiast: Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• Platform Expertise: In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Willingness to Learn: Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

Type: Full-Time, Exempt

Salary Range: $100,000-$120,000

Equal Opportunity Employer
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