Manager, TikTok Growth

LG H&H USA, Inc.; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life and AD&D insurance

Disability insurance

Wellness incentives

401(k) matching

Job summary

LG H&H USA, Inc. is seeking a TikTok Shop Growth Manager to propel growth across its brands on TikTok. You will design and execute sales and marketing strategies, partner with creators and affiliates, and manage TikTok Live creators to scale performance.

You will also optimize the TikTok Shop storefront and coordinate with cross-functional teams to meet aggressive growth targets. The role requires hands-on TikTok advertising experience, strong analytics, and an entrepreneurial mindset in a

Qualifications

• 3+ years in DTC growth or ecommerce growth
• Strong understanding of influencer marketing and TikTok advertising
• Analytical mindset with data-driven decision making
• Highly organized with the ability to manage multiple initiatives

Responsibilities

• Develop and execute sales and marketing strategies to drive revenue and partnerships
• Oversee creator collaborations and affiliate UGC, and manage TikTok Live creators
• Lead TikTok advertising campaigns with GMV Max and create compelling content
• Optimize TikTok Shop storefront, listings, promotions, and inventory planning
• Monitor KPIs and provide reports to guide growth decisions
• Collaborate with marketing, merchandising, finance, and operations to align goals

Skills

Growth strategy

Influencer marketing

TikTok advertising

Analytics & data

Project management

Entrepreneurial mindset

Social media trends

Wellness space familiarity

Job description

LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and personal care brands across North America and Asia.

As we grow, we’re looking for a dynamic and highly driven TikTok Shop Growth Manager to take our TikTok presence to the next level. If you thrive in a fast-paced, creative environment and have a passion for digital commerce and social media, we want you to lead the way.

Come and be part of a new team who will drive significant growth of LG H&H brands in beauty and personal care!

Who You Are:

You're an innovative, strategic thinker with a passion for social commerce. You're not afraid to take bold, creative risks, and you excel at building scalable strategies that drive results. You have an entrepreneurial mindset, enjoy collaborating with creators, and are excited to be at the forefront of emerging digital trends.

Key Responsibilities:

• Sales & Marketing Strategy: Develop and execute comprehensive sales and marketing strategies to drive revenue growth and increase affiliate partnerships. Collaborate with internal teams to meet aggressive growth and profitability targets.
• Creator Collaboration & Affiliate Management: Curate and oversee partnerships with creators to produce high-converting content. Manage ongoing affiliate UGC (user-generated content) and a roster of TikTok Live creators, ensuring they have the tools and direction needed to succeed at scale.
• TikTok Advertising & Growth: Lead TikTok advertising campaigns with hands-on experience using GMV Max and creative library management. Partner with the broader social advertising team to achieve brand-wide success.
• Shop Management & Merchandising: Optimize the TikTok Shop storefront, including product listings, promotions, merchandising, and inventory planning to maximize sales opportunities.
• Trend Analysis & Adaptation: Stay current with TikTok’s evolving features and trends to identify and leverage new growth opportunities. Continuously adapt strategies to stay ahead in this fast-changing environment.
• Performance Tracking & Reporting: Monitor key performance indicators (KPIs) for engagement, growth, and sales. Provide regular reports and insights to guide strategic decisions.
• Cross-Functional Collaboration: Work closely with digital marketing, merchandising, finance, and operations teams to align on growth goals, inventory management, and broader business objectives.

Qualifications:

• Experience: 3+ years in DTC growth, eCommerce, social commerce, or a related field.
• Influencer & Paid Social Expertise: Strong understanding of influencer marketing, social media strategies, and TikTok advertising.
• Analytical Mindset: Proficient in analyzing performance data to make informed, data-driven decisions.
• Project Management Skills: Highly organized with the ability to manage multiple initiatives and deadlines.
• Entrepreneurial Spirit: Adaptable, proactive, and comfortable in a fast-paced, ever-changing environment.
• Passion for Social Media: Strong interest in social media trends, particularly on TikTok, and emerging digital technologies.
• Wellness Enthusiast: Passion for the wellness space, including non-alcoholic beauty and personal cares, adaptogens, nootropics, and functional ingredients.
• Platform Expertise: In-depth knowledge of TikTok’s advertising platform, consumer behaviors, and shopping features.
• Willingness to Learn: Eagerness to grow quickly and help shape the future of eCommerce and the functional beauty and personal care industry.
• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs

Type: Full-Time, Exempt

Salary Range: $100,000-$120,000

Equal Opportunity Employer
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