Manager, Strategy & Growth

1103 Team Member Services; Tampa (FL); On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

403-B Retirement Plan

Paid Time Off from Day One

Parental Leave

Career Development

Mental Health Resources

Well-being Resources

Pet Benefits

Job summary

AdventHealth in Tampa seeks a Marketing and Business Development professional to strengthen our brand and grow patient volumes. You will lead market research, plan community events, and manage branding initiatives across channels, working closely with leadership and cross-functional teams.

The role requires a Bachelor's in a relevant field, healthcare marketing experience, and strong project management skills. A Master’s is preferred, with a focus on business development and brand strategy.

Qualifications

• Bachelor's degree in Business Administration, Healthcare Administration or related field required.
• Experience in marketing, business development, or brand management in healthcare is preferred.
• Ability to plan, execute, and measure marketing programs and events.

Responsibilities

• Maintain knowledge of competitors and market dynamics to guide leadership.
• Plan and implement community-based and partner events to build AdventHealth brand.
• Develop and execute annual marketing and business development plans and budgets.
• Establish metrics to track performance of marketing initiatives and adjust plans as needed.
• Oversee digital strategy, lead generation, website content, and social media efforts.

Skills

Market research

Brand strategy

Campaign planning

Cross-functional teamwork

Communication skills

Project management

Analytical thinking

Digital marketing

Budget management

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office

Job description

Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family: Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance Paid Time Off from Day One 403-B Retirement Plan 4 Weeks 100% Paid Parental Leave Career Development Whole Person Well-being Resources Mental Health Resources and Support Pet Benefits

Schedule: Full time Shift: Day (United States of America) Address: 3100 E FLETCHER AVE City: TAMPA State: Florida Postal Code: 33613

Job Description: Maintains knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology, making strategic recommendations to leadership. Plans, directs, and implements community-based and partner events, identifying strategic relationships to build the AdventHealth brand. Manages the development and execution of marketing materials and content, ensuring adherence to brand standards and leveraging creative services and vendors. Conducts market research projects related to market, brand, key service lines, and strategy development, working closely with the market research team. Develops and executes annual marketing and business development plans and budgets to achieve branding, volume, market share, and service line goals. Establishes metrics and performance tracking for all marketing initiatives, reviewing results regularly and adjusting plans as needed. Analyzes market and consumer information to create actionable business intelligence, including data on patients, target markets, referral patterns, market share trends, and competitive data. Implements plans to nurture current and potential patients, building consumer awareness, preference, and utilization of services. Oversees digital strategy and lead-generating activities, including website content management, social media strategy, advertising, search engine optimization, and performance metrics. Other duties as assigned.

Knowledge, Skills, and Abilities: Proficiency in Microsoft Office, including Excel, Outlook, Access, PowerPoint, and Word [Required] Strong coordination and project management skills [Required] Ability to supervise and manage business development initiatives [Required] Ability to understand, interpret and apply detailed and complex information [Required] Effective interpersonal and active listening skills [Required] Ability to conduct performance reviews and provide input for human resource decisions such as hiring, promotions, and disciplinary actions [Required] Must be able to read, write and speak conversational English [Required] Excellent time management skills [Preferred] Ability to travel (up to 75%) within assigned territory and to sales meetings as required [Required] Ability to use substantial judgment and analytic ability to carry out instructions, solve problems, and organize information for reports [Required] Is self-directed and possesses the ability to work with little supervision [Required] Demonstrates ability to communicate effectively in order to carry out job requirements [Required] Knowledge of electronic medical record [Required] Ability to follow standard precautions and uses personal protective equipment when indicated [Required] Leadership and coaching skills to mentor a team effectively [Required] Advanced analytical and problem-solving skills [Required] Strong organizational skills and ability to manage multiple tasks simultaneously [Required] Ability to handle confidential matters with utmost discretion [Required] Ability to be successful in a matrix-management environment to achieve organizational goals [Required] Ability to work effectively with diverse populations [Required] Business development and relationship building skills [Required] Excellent oral communication skills [Required] Understanding of survey techniques and research methodology [Required] Ability to learn new data systems as needed [Required] Demonstrates skills in creative, strategic thinking and ability to consistently achieve goals [Required]

Education: Bachelor's [Required] Master's [Preferred] Field of Study: in Business Administration or Health Care Administration

Work Experience: 2+ relevant experience [Required]

Additional Information: N/A

Licenses and Certifications: Driver's License (DL) [Preferred]

Physical Requirements: Physical Requirements - https://tinyurl.com/23km2677

Pay Range: $73,507.20 - $136,739.20

Background Screening Requirement (Florida Law) Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law. Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse: https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we’re committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.