Manager, Strategy & Analytics

Influential; New York (NY); Remote; USD 100,000 - 115,000; Full time

Job summary

Join a forward-thinking company as a Manager of Strategy & Analytics, where you will play a pivotal role in shaping influencer marketing strategies for luxury beauty brands. This exciting position involves collaborating with creative teams and clients to develop insight-driven strategies, leveraging data and analytics to optimize campaigns, and driving account growth. You'll thrive in a dynamic environment, working with a diverse team and utilizing cutting-edge tools to deliver exceptional results. If you're passionate about social media and eager to make an impact, this opportunity is perfect for you!

Benefits

Flexible Time Off

Comprehensive Medical Insurance

401(k) Matching

Collaborative Work Culture

Diverse Team

Qualifications

• 5+ years agency experience in social listening or previous strategy roles.
• Strong analytical skills and hands-on experience with market research tools.
• Experience constructing Boolean queries for social listening.

Responsibilities

• Drive strategic direction for luxury beauty accounts with clients.
• Analyze campaign performance and provide actionable insights.
• Collaborate with Client Solutions leads and creative teams.

Skills

Analytical Skills

Market Research

Social Listening

Strategic Thinking

Presentation Skills

Communication Skills

Education

Bachelor's Degree

Tools

Global Web Index

Statista

Brandwatch

Netbase

Infegy

TalkWalker

Microsoft Excel

Google Suite

Job description

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Remote company - work from home!
• Competitive compensation
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental & vision insurance for employees
• 401(k) matching
• An awesome collaborative work culture, a diverse team, and more!
  
  

Influential, is looking for a Manager, Strategy & Analytics to drive the planning and execution of our campaigns with a focus on delivering a best-in-class campaign strategy. This role is responsible for identifying and driving account growth opportunities while fostering innovation that delivers on our clients' business goals. This role works directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team within the luxury beauty vertical.

In general, on a typical day you will:

• Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
• Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
• Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
• Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
• Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
• Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
• Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
• Using market research using tools to provide actionable insights and recommendations
  

Being a Manager of Strategy and Analytics requires:

• Must be physically based on the east coast
• Bachelor's degree or equivalent experience
• 5+ years agency experience in social listening or previous strategy, consulting or analytics roles
• Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
• Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
• Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
• Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
• Experience with survey design and quantitative survey analysis for audience segmentation and insights
• A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders
• Ability to set up efficient and effective processes and manage and meet deadlines
• Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment
• Proven success developing and implementing new, innovative ideas
• A customer-centric, analytical and ROI based approach to all decision making
• Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives
• Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
• Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
• Strong presentation skills and the ability to articulate and apply strategic thinking
• Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
• Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
• Stay up to date on the latest trends and innovations in the social realm
• Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists
  
  

Bonus points if:

• Experience at a marketing-tech, media start-up or agency
• You're passionate about social media and/or influencer marketing
  
  

Salary Range:

$100K - $115K

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald's, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

Influential is an equal opportunity employer.

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