Manager, Strategic Programs

GEICO; Chicago (IL); Hybrid; USD 116,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

GEICO Marketing is expanding to build new capabilities and adapt to AI-driven work. This role organizes, project-manages, and drives key programs to support growth and culture across the team.

You will sit with the Marketing Transformation change portfolio, helping leaders guide their teams through change, develop onboarding and mentoring programs, and ensure a strong associate and candidate experience in a hybrid environment.

Qualifications

• 5–7 years of experience in marketing or organizational change/transformation.
• Experience planning and executing large-scale internal events or communications such as All Hands, Town Halls, or culture campaigns.
• Working comfort with AI tools (Claude, Copilot) for research, drafting, and data synthesis.
• Comfort operating cross-functionally without direct authority, influencing People Group, Talent Acquisition, and Marketing Leadership toward a shared plan.
• Bachelor's degree in Business, HR, Communications, or a related field.

Responsibilities

• Organize and drive key programs to support GEICO Marketing's growth and culture.
• Partner with leadership to define and manage the change portfolio with practical tools.
• Develop onboarding, mentorship, and sponsorship programs for marketing staff.
• Support and drive talent development initiatives and culture-building activities.

Skills

Project management

Change management

AI tools awareness

Cross-functional collaboration

Education

Bachelor's degree in Business, Human Resources, Communications, or related field

Tools

Claude

Copilot

Job description

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Manager, Strategic Programs

Location: New York City, NY, or Chicago, IL.

This is a hybrid role with a 3-day in-office requirement.

Reports To: Chief of Staff to the Chief Marketing Officer, with a dual line to the Marketing Transformation team.

About the Role

GEICO Marketing is growing: building our teams, launching new capabilities, investing in our hub offices and team culture, and shifting how it works as AI becomes part of the job.

This role exists to organize, project-manage, and drive key programs to ensure that the Marketing team is supported in its growth. You'll support and drive how GEICO Marketing creates culture-building moments that hold the organization together through change and ultimately drives experiences for associate engagement and attracting the best talent. You'll also sit alongside the Marketing Transformation team's change portfolio, helping equip leaders to bring their teams through change.

Key Responsibilities

Culture, Connection & Workplace Experience

• Project-plan, develop content for, and help run Marketing Department All Hands (twice yearly) and monthly Marketing Town Halls.
• Support hub-building across Chicago, Bethesda, and NYC with in-person culture and connection moments, in partnership with office leaders.
• Help establish a baseline and year-end target for Marketing associate participation in GEICO ERGs; drive participation through onboarding, All Hands communications, and manager encouragement, and report progress regularly alongside other engagement updates.
• Organize other associate events in partnership with leaders and executive assistants as needed.
• Analyze marketing associate survey and engagement feedback and help define targeted action plans.
• Track department completion of required HR and GEICO courses as a non-negotiable standard, flagging participation gaps ahead of mid-year reviews.

Marketing Workforce Planning and Associate Development

• Support GEICO Marketing's structured interview and hiring-bar program to ensure we are consistently hiring the best in partnership with People Group.
• Formalize and launch Marketing’s onboarding program to best support new hires with the right connections in their first 90 days at GEICO.
• Help formalize a mentorship and sponsorship program, ensuring management-level associates have a mentor outside their direct reporting hierarchy, and pair high-potential associates with senior sponsors.
• As the department invests in new tools and builds new capabilities, partner with leadership to design and launch GEICO Marketing Academy, with resources, learning, and ways of working that make GEICO the best place to be a marketer.

Change & Transformation Enablement

• Partner with leadership to define Marketing’s AI fluency and competency expectations by level and support the framework with meaningful upskilling opportunities.
• Help stand up and manage an always-on change portfolio, giving leaders a view of how much simultaneous change each population is absorbing so initiatives can be sequenced deliberately.
• Equip leaders with practical tools to model transformation behaviors, including building the pathways to celebrate and communicate small wins that reinforce momentum and engagement.

Early Career Talent Programs

• Project-manage the internship experience end to end, partnering with People Group and the Marketing Leadership Team to build a program strong enough that interns want to return to GEICO full-time.
• Help co-create learning programming with external partners (e.g., Cannes Lions, Effies) that shares GEICO's POV with the broader marketing community and potential talent.
• Partner with Campus Recruiting to engage with target schools for marketing talent.

You May Be a Good Fit If You

• You've also touched organizational change or transformation work — building an adoption plan, running a culture campaign, or helping a team absorb a new process.
• You understand why talent strategy and change management have to move together.
• You can take a messy input — a survey result, a sentiment theme, a half-built program — and turn it into a plan senior leaders can act on.
• You'd rather build a program from scratch than inherit one that already works; ambiguity reads as opportunity to you.
• You use AI tools like Claude or Copilot to move faster on research, drafting, and data synthesis.
• You want to be inside the actual work of building how an iconic brand impacts the associate and candidate experience.

Ideal Experience

• 5–7 years of experience in marketing or organizational change/transformation, ideally with a focus on marketing.
• Experience planning and executing large-scale internal events or communications such as All Hands, Town Halls, or department‑wide culture campaigns.
• Working comfort with AI tools (e.g., Claude, Copilot) for research, drafting, and data synthesis.
• Comfort operating cross‑functionally without direct authority, influencing People Group, Talent Acquisition, and Marketing Leadership toward a shared plan.
• Bachelor's degree in Business, Human Resources, Communications, or a related field.

Strong Candidates May Also Have

• A change management certification (e.g., Prosci/ADKAR) or formal organizational development background.
• Experience running, building or scaling organization culture initiatives.
• Prior experience in insurance or another regulated financial services industry.

Hybrid

Hybrid: 3 days a week in office #LI-HB1

Annual Salary

Annual Salary $115,825.00 - $189,625.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly