Manager/Sr. Manager - Product Marketing, Missionforce (Public Sector)

Salesforce, Inc.; Washington (District of Columbia); Hybrid; USD 117,000 - 237,000; Full time

Job summary

Salesforce, Inc. in Washington, DC is seeking a Product Marketing Manager for the public sector.

You will translate dense, technical material into clear stories for agency leaders and procurement stakeholders, collaborating with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline. You will convert architecture and roadmap details into briefs, whitepapers, exec narratives, and customer stories, ensuring consistent tone and action-oriented content across assets.

Qualifications

• 6–10 years of public sector experience in product/solutions/content marketing or related role, including launching products or enabling sales teams.
• Portfolio of writing showing ability to turn technical material into customer-focused content.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience collaborating with engineers, product leaders, and executives to simplify complex ideas.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Write the PSS story and set the voice for agency leaders, CIOs, program owners, and procurement stakeholders.
• Transform architecture, features, and roadmap details into briefs, whitepapers, executive narratives, web copy, emails, demos, press materials, and case studies.
• Lead go-to-market execution: plan releases, campaigns, events, build sales plays, decks, battlecards, and FAQs; coach sellers.
• Track market trends and measure effectiveness; refine messaging using feedback and pipeline data.

Skills

Public sector experience

Storytelling

Content marketing

Cross-functional collaboration

Portfolio writing

Education

Bachelor’s degree or equivalent experience

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Great product marketing starts with great storytelling. We’re looking for a Product Marketing Manager to bring our story, and our customers’ stories, to life for Missionforce.

You’ll take dense, technical material and turn it into clear, persuasive stories that move government leaders to act. You’ll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, and your words will be at the center of how we do it.

What You'll Actually Be Doing

• Write the PSS story and set the voice: Craft positioning, messaging frameworks, and value propositions tailored to agency leaders, CIOs, program owners, and procurement stakeholders. Define and maintain PSS tone, style, and terminology, and review and sharpen teammate and partner content so every asset sounds consistent and credible.
• Turn technical into compelling content that drives action: Work with engineers and product managers to transform architecture, features, and roadmap details into solution briefs, whitepapers, executive narratives, web copy, email campaigns, demo scripts, press and launch materials, and customer stories, each with a clear audience, point of view, and call to action.
• Lead go-to-market execution and enable the field: Plan and launch releases, campaigns, and events across Product, Sales, Marketing, and Partners. Build sales plays, pitch decks, battlecards, talk tracks, and FAQs, coach sellers and solution engineers, and develop customer references and case studies that show real results for agencies and the people they serve.
• Know the market and measure what works: Track public sector trends, procurement dynamics, compliance and security requirements (e.g., FedRAMP, state and local regulations), and the market landscape. Use engagement, pipeline influence, and field feedback to refine messaging and content.

You're Our Person If...

• 6–10 years of public sector experience (federal, state, local, education, or related) in product marketing, solutions marketing, content marketing, or a closely related role, including launching products or solutions and enabling sales teams.
• A portfolio of standout writing that shows you can turn highly technical source material into content that inspires customers to take action (you’ll be asked to share samples), with exceptional command of language and the ability to adapt tone for executives, technical buyers, and the public.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology, and comfort working with engineers, product leaders, and executives to simplify complex ideas without losing accuracy.
• Strong collaboration, project management, and stakeholder management skills, a data-informed mindset, and an ownership, team-first mentality with the initiative to identify opportunities and solve problems.
• Bachelor’s degree or equivalent experience.

Even Better If...

• Experience with CRM, case management, or citizen and constituent service platforms.
• Familiarity with AI and automation in government settings.
• Experience with SaaS or cloud platforms.
• Existing relationships in the Washington, DC public sector community.

This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this .

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.