Manager/Sr. Manager - Product Marketing, Missionforce (Public Sector)

Salesforce, Inc.; Virginia; On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a seasoned Product Marketing/Release Marketing professional to drive Public Sector positioning for GPS product releases and to translate complex features into mission-critical messaging for government, defense, education and nonprofit customers.

You will orchestrate cross-functional work, develop campaigns and enablement assets, and ensure compliance with FedRAMP IL5/IL6 and data residency requirements in a fast-paced environment.

Qualifications

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
• Experience marketing technology to Public Sector or other regulated industries (preferred).
• Ability to translate technical concepts into simple, mission-relevant stories.
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets).
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams.
• Strong analytical and insights orientation; ability to use product and performance data to inform strategy.
• Excellent project management skills and ability to bring clarity to ambiguity.
• Experience supporting AMER + international regions (desired).

Responsibilities

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

Skills

Public Sector marketing

Product Marketing

Release Marketing

Content Strategy

Cross-functional collaboration

Job description

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience
This Product Marketing Manager will contribute to Missionforce product marketing and content strategy across the Global Public Sector organization.

This role ensures that new product features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers.

This is a downstream product marketing role responsible for:

• Translating product features, capabilities, and innovations into clear, compelling, Public Sector–relevant value
• Driving adoption among existing customers
• Building release content and sales/partner enablement
• Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing

The ideal candidate brings strong technical storytelling skills, deep cross-functional collaboration experience, and a passion for empowering mission-driven customers with trusted technology.

Why This Role Matters

Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce's leadership across global Public Sector markets.

What You’ll Actually Be Doing

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

You’re Our Person If...

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
• Experience marketing technology to Public Sector or other regulated industries (preferred)
• Ability to translate technical concepts into simple, mission-relevant stories
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
• Strong analytical and insights orientation; ability to use product and performance data to inform strategy
• Excellent project management skills and ability to bring clarity to ambiguity
• Experience supporting AMER + international regions (desired)

This candidate must be a U.S. citizen (U.S. born or naturalized) who does not hold dual citizenship and agrees to complete a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $117,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $140,900 - $236,700 annually.The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.