Manager / Sr Manager Consumer Insights & Strategy

Tyson Foods; Springdale (AR); On-site; USD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Insights & Strategy to drive consumer understanding and strategic recommendations. This pivotal role involves leading market research initiatives, collaborating with cross-functional teams, and presenting insights that shape brand strategies. The ideal candidate will possess strong analytical skills and a passion for storytelling, with the ability to influence key stakeholders. Join a dynamic environment where your insights will directly impact innovative strategies within a leading food company, making a difference in the industry.

Benefits

Paid Time Off

401(k) Plans

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Prescription Drug Benefits

Qualifications

• 5+ years of relevant experience in consumer-packaged goods.
• Experience in leading and executing primary market research.

Responsibilities

• Lead consumer learning agenda and ensure understanding is foundational.
• Collect and analyze consumer insights to inform strategy.

Skills

Consumer Insights

Market Research

Strategic Thinking

Communication Skills

Project Management

Education

Bachelor’s Degree in Marketing

Master’s Degree (preferred)

Tools

Nielsen

Mintel

Datassential

Technomic

Job description

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Job Details:

Tyson Foods has one of the largest and most robust protein portfolios in the food industry across both retail and food service, inclusive of Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Aidells, Original Philly, Steak EZE, Big Az and many more! The Senior Manager, Insights & Strategy serves as a key strategic partner to the cross-functional team and oversees development and application of consumer and business insights.

Successful applicants should be inherently curious, having an impulse to seek new information and experiences and explore novel possibilities. We are looking for someone who is self-motivated and finds opportunities to bring new thought and creativity to the processes. You will provide insights leadership for Tyson Foods’ brands and must be comfortable presenting strategic recommendations to key members of your cross-functional team and be influential in sharing consumer-based brand strategy recommendations.

Location: This position will be based out of Tyson’s Corporate Headquarters in Springdale, Arkansas. Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines.

Job Responsibilities:

The Senior Manager OR Manager of Consumer Insights & Strategy is responsible for leading the consumer or operator learning agenda and ensuring that consumer/operator understanding is at the foundation of all strategy.

Specifically, this role will:

• Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story with the ability to tailor to specific audiences
• Lead, design, and execute primary research (both qualitative and quantitative), and synthesize syndicated sources (Nielsen, NET, Mintel, Hartman Group, Datassential, Technomic, Crest, Supplytrack).
• Provide Consumer Insight leadership with cross-functional teams, and act as a strategic partner with Marketing, R&D, Culinary, Sales, on-site suppliers, agencies, and consultants.
• Demonstrate holistic thinking, strategic agility, and leadership with many levels of the organization.
• Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.
• Proactively uncover innovative research methods to enable quicker, consumer-informed decision making.

Qualifications & Education:

Education: Bachelor’s Degree in Marketing, Psychology, Marketing Research or related field required. Master’s degree preferred, but not required.

Experience: 5+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience.Level of the position, Sr Manager or Manager, will be determine during the interview process and is based on experience and qualifications.

• Innovation and Food industry experience a plus.
• Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods
• Excellent knowledge of marketing strategy and how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis. This includes segmentation, need states, concept development/validation, test and learn approaches, creative testing and more.
• Demonstrated success in leveraging consumer insights to drive business results.
• Must be able to develop objective point-of-view and feel very comfortable sharing it and be seen as strategic thought leader on team
• Excellent verbal and written communication skills and storytelling ability
• Must be comfortable dealing with ambiguity.
• Able to demonstrate agility and can pivot focus based on changes in business needs/conditions.
• Excellent planning and project management skills.

Travel ~25% of the time

Sponsorship is not available for this role.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.