Manager/Sr Manager Consumer Insights & Strategy

Tyson Foods; Springdale (AR); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Manager/Sr Manager for Consumer Insights & Strategy. This role is pivotal in shaping brand strategies through deep consumer understanding and innovative research methods. The ideal candidate will lead cross-functional teams, utilizing data to craft compelling narratives that influence decision-making. If you thrive in a fast-paced environment and are passionate about leveraging insights to drive business success, this opportunity offers a chance to make a significant impact within a leading food and beverage company. Relocation assistance is available for qualified candidates.

Benefits

401(k) plans

Paid time off

Health benefits

Dental benefits

Vision benefits

Life insurance

Relocation assistance

Qualifications

• 5+ years of experience in consumer insights or market research.
• Experience with qualitative and quantitative research methods.

Responsibilities

• Lead consumer learning agenda and ensure insights inform strategy.
• Collect and analyze consumer data to drive actionable strategies.

Skills

Consumer Insights

Market Research

Strategic Thinking

Data Analysis

Communication Skills

Project Management

Education

Bachelor’s Degree in Marketing

Master’s Degree (preferred)

Tools

Nielsen

Mintel

Datassential

Technomic

Job description

Manager/Sr Manager Consumer Insights & Strategy

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Manager/Sr Manager Consumer Insights & Strategy

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Job Details:

Tyson Foods has one of the largest and most robust protein portfolios in the food industry across both retail and food service, inclusive of Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Aidells, Original Philly, Steak EZE, Big Az and many more! The Senior Manager, Insights & Strategy serves as a key strategic partner to the cross-functional team and oversees development and application of consumer and business insights.

Successful applicants should be inherently curious, having an impulse to seek new information and experiences and explore novel possibilities. We are looking for someone who is self-motivated and finds opportunities to bring new thought and creativity to the processes. You will provide insights leadership for Tyson Foods’ brands and must be comfortable presenting strategic recommendations to key members of your cross-functional team and be influential in sharing consumer-based brand strategy recommendations.

Location: This position will be based out of Tyson’s Corporate Headquarters in Springdale, Arkansas. Relocation assistance may be provided for those candidates that meet the Tyson Relocation policy guidelines.

Job Responsibilities:

The Senior Manager OR Manager of Consumer Insights & Strategy is responsible for leading the consumer or operator learning agenda and ensuring that consumer/operator understanding is at the foundation of all strategy.

Specifically, this role will:

• Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story with the ability to tailor to specific audiences
• Lead, design, and execute primary research (both qualitative and quantitative), and synthesize syndicated sources (Nielsen, NET, Mintel, Hartman Group, Datassential, Technomic, Crest, Supplytrack).
• Provide Consumer Insight leadership with cross-functional teams, and act as a strategic partner with Marketing, R&D, Culinary, Sales, on-site suppliers, agencies, and consultants.
• Demonstrate holistic thinking, strategic agility, and leadership with many levels of the organization.
• Effectively manage the Consumer Insights budget to proactively address both immediate and forward-looking strategic needs.
• Proactively uncover innovative research methods to enable quicker, consumer-informed decision making.
  
  

Qualifications & Education:

Education: Bachelor’s Degree in Marketing, Psychology, Marketing Research or related field required. Master’s degree preferred, but not required.

Experience: 5+ years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Level of the position, Sr Manager or Manager, will be determine during the interview process and is based on experience and qualifications.

• Innovation and Food industry experience a plus.
• Required experience leading, designing, executing, and reporting primary market research. This includes both qualitative and quantitative methods
• Excellent knowledge of marketing strategy and how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis. This includes segmentation, need states, concept development/validation, test and learn approaches, creative testing and more.
• Demonstrated success in leveraging consumer insights to drive business results.
• Must be able to develop objective point-of-view and feel very comfortable sharing it and be seen as strategic thought leader on team
• Excellent verbal and written communication skills and storytelling ability
• Must be comfortable dealing with ambiguity.
• Able to demonstrate agility and can pivot focus based on changes in business needs/conditions.
• Excellent planning and project management skills.
  
  

Travel ~25% of the time

Sponsorship is not available for this role.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.

Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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