About the Role
The Manager, Sponsorship New Business is a key member of the Business Development team responsible for generating revenue by developing and selling integrated marketing partnerships for the NFL globally. The role works collaboratively across the NFL to identify partnerships supporting key initiatives such as NFL FLAG, international growth, audience growth across youth, multicultural and women, and game innovation. The position has a new-business focus and is expected to quickly contribute to revenue growth.
Key Responsibilities
- Develop a global pipeline and execute partnerships with blue-chip brands to reach sponsorship revenue goals
- Cultivate global and local market category prospects through category analysis and market research, with a focus on international markets without a dedicated new business resource
- Establish and build relationships with key external contacts, including corporate decision makers at Fortune 500 companies and influencers in the sports marketing and agency world
- Pursue prospects through contact strategy, development and delivery of sales presentations, negotiation, and contract execution
- Contribute innovative thinking and fresh ideas that lead to new revenue-generating sponsorship opportunities and contribute to cross-functional working groups with key internal stakeholders to develop customised marketing platforms aligned with prospective partner objectives
- Develop and write strategic, customised presentations and partnership proposals for prospects
- Maintain sales pipeline and reporting documents, and carry out other duties as directed
- Help manage the Sponsorship Business Development Senior Coordinator's contributions to the team in partnership with the Senior Director
Required Experience & Qualifications
- Bachelor's Degree
- 5+ years of direct sponsorship sales experience at league, team, agency and/or company
- Hands-on experience leading the full new-business sales cycle, from prospecting through deal execution
- Demonstrated track record of independently sourcing, negotiating, and closing sponsorship or partnership deals
- Travel as needed for new business meetings, expected 10 percent of the time
- Expected 40-hour work week with limited weekend travel
Preferred Skills
- Excellent written and verbal communication skills; ability to build trusted relationships and influence across all levels both internally and externally
- Proficient with MS Word, Excel and PowerPoint
- Energetic, self-starter with a passion for uncovering synergies between Fortune 500 brands and the NFL
- Strong knowledge of sports marketing and/or sponsorship landscape
- Proficient in conducting industry research, prospecting, outreach, pitch ideation, and proposal development
- Experienced in leveraging your network to initiate and develop relationships with senior-level marketing executives
Workplace
- Onsite presence at an NFL office or stadium location required; remote and/or hybrid working options are not offered
- No relocation assistance will be provided
Benefits & Perks
- Comprehensive benefits offerings are available
About the Company
The NFL is committed to building an inclusive work environment that reflects its fan base, providing mutual respect and equal employment opportunities. The NFL's core values are respect, integrity, team responsibility, and resiliency; its leadership attributes include building talent, executing, inspiring, living values, knowing the business, and thinking big.