Manager, Digital Growth and Product Marketing

FOX News Channel; New York (NY); Hybrid; USD 102,000 - 115,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

401(k) Plan

Paid Time Off

Job summary

FOX News Channel is seeking a Manager of Digital Growth and Product Marketing in New York to lead day-to-day marketing campaigns, audience communications and revenue-oriented growth across website, apps, and connected TV.

You will work with Product Development, Engineering, Ad Sales, Editorial and Data teams to optimize engagement, registrations and revenue for new digital features and experiences.

Qualifications

• Experience in product marketing, digital growth or CRM management within a digital media high-scale consumer tech company.
• Direct operational experience using modern CRM tools (e.g., Braze, Salesforce Marketing Cloud), web/app analytics platforms, and A/B testing software.
• Strong project management and organizational skills with an ability to manage multiple campaign rollouts simultaneously.
• Comfort working with user data, tracking performance KPIs, and converting test results into optimization tactics.

Responsibilities

• Build and deploy promotional campaigns across owned digital channels to drive user awareness and adoption of key product features, including Games, Vertical Video formats, and personalized content feeds.
• Set up, test, and schedule daily and automated CRM communications (email, push notifications, in-app messages) targeting specific user segments to boost registration and retention.
• Track KPIs and prepare reporting to measure success with Business Intelligence teams
• Test new promotional efforts to attract new and current users
• Prepare status reports and summaries for senior management
• Coordinate the tactical setup of affiliate link placements, sponsored game features, and advertiser-driven integrations in collaboration with commercial teams.
• Run A/B tests on messaging, copy, and visual creative to optimize campaign conversion rates.
• Track day-to-day user engagement, registration funnels, and churn metrics to provide actionable insights to senior leadership.

Skills

Product marketing

Digital growth

CRM management

Audience growth

Campaign management

A/B testing

Tools

Braze

Salesforce Marketing Cloud

Job description

OVERVIEW OF THE COMPANY Fox News Media Fox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

The Manager, Digital Growth and Product Marketing is responsible for executing the day-to-day marketing campaigns, audience communications and growth experiments for new digital features that have been developed. This includes audience growth and user retention across our owned and operated platforms; our website, mobile apps, and Connected TV (CTV) applications to achieve the revenue goals for the digital business. This role leads the monetization of our new digital business initiatives, oversees the incubation and testing of new digital lines of business, and directs the go-to-market (GTM) and product marketing strategies for all new digital features and content experiences. The position works closely with Product Development, Engineering, Ad Sales, Editorial, and Data teams to ensure new digital initiatives are optimized for consumer engagement, user registration, and revenue optimization.

A SNAPSHOT OF YOUR RESPONSIBILITES

Campaign and Feature Execution

• Build and deploy promotional campaigns across owned digital channels to drive user awareness and adoption of key product features, including Games, Vertical Video formats, and personalized content feeds.

CRM & Messaging Operations and Tracking

• Set up, test, and schedule daily and automated CRM communications (email, push notifications, in-app messages) targeting specific user segments to boost registration and retention.
• Track KPIs and prepare reporting to measure success with Business Intelligence teams
• Test new promotional efforts to attract new and current users
• Prepare status reports and summaries for senior management

Monetization & Commerce Support

• Coordinate the tactical setup of affiliate link placements, sponsored game features, and advertiser-driven integrations in collaboration with commercial teams.

Testing & Analytics Tracking

• Run A/B tests on messaging, copy, and visual creative to optimize campaign conversion rates.
• Track day-to-day user engagement, registration funnels, and churn metrics to provide actionable insights to senior leadership.

WHAT YOU WILL NEED

• Experience in product marketing, digital growth or CRM management within a digital media high-scale consumer tech company
• Direct operational experience using modern CRM tools (e.g., Braze, Salesforce Marketing Cloud), web/app analytics platforms, and A/B testing software.
• Strong project management and organizational skills with an ability to manage multiple campaign rollouts simultaneously.
• Comfort working with user data, tracking performance KPIs, and converting test results into optimization tactics.

#LI-AA1

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-115,000.00 annually.

This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

We’re disruptors. We’re big dreamers. We’re believers in the future, in possibility, in potential. We’re reinventing the world, every day. We create content for audiences big and small, global and local. We put our audiences first, and work hard to bring them stories they’ll love, wherever they are and however they watch, listen and learn. Whatever your discipline, from on-air talent to behind-the-scenes tech guru to business and finance, the career opportunities at FOX are exciting, rewarding and game-changing. We seek out the most talented individuals – the dreamers, the disruptors and the visionaries –and we want them to know that they matter. We’re committed to helping every single one of our employees feel valued and inspired, every day.