Manager, Social Media, e.l.f. SKIN

PR Girl Manifesto; Los Angeles (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement savings

Parental leave (gender-neutral)

Unlimited paid time off

Hybrid work options

Job summary

e.l.f. Beauty, Inc. is seeking a Social Media Manager in the Los Angeles area to develop and execute a skincare-focused social strategy. You will grow brand presence, engage audiences, and drive awareness and conversions by setting channel goals and measuring results.

The role requires a strong understanding of skincare/beauty trends, creative copywriting, and the ability to collaborate with Brand, Ecommerce, Digital, Sales, and Creative teams in a hybrid work environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 4+ years in Social Media Marketing or equivalent experience.
• Based in the Los Angeles area; skincare/beauty background preferred.
• Strong copywriting and content creation skills.
• Deep understanding of platforms, trends, and algorithms.
• Attention to detail and collaborative mindset.

Responsibilities

• Develop, implement, and manage social media strategy across platforms.
• Define KPIs to drive brand awareness and conversion.
• Stay updated on trends, tools and best practices.
• Create skincare-focused posts with copywriting for captions.
• Manage day-to-day posting and content calendar.
• Collaborate with Brand, Ecommerce, Digital, Sales, Creative teams.
• Lead social briefs and weekly/monthly reporting.
• Assist with video editing and photo cropping.

Skills

Strategy development

Copywriting

Analytics & KPIs

Social media management

Team collaboration

Video editing

Education

Bachelor's degree in Marketing or related field

Tools

Social media platforms (IG/TikTok/FB/LinkedIn)

Job description

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and rhode skin. We attained strong sales performance and offer competitive compensation with benefits and hybrid working options. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

e.l.f. SKIN is seeking a Social Media Manager who will be responsible for developing and implementing strategy that elevates our brand presence, engages our audience, and drives brand awareness, consideration, and conversion. The ideal candidate will have a strong understanding of skincare and beauty, stay at the forefront of social trends and innovation, and be able to develop channel-by-channel goals with effective measurement. Flexibility, resilience, and a can-do attitude are essential.

Responsibilities

• Develop, implement, and manage social media strategy for each relevant platform
• Define key social media KPIs across all channels to achieve top performance
• Stay updated on the latest social media trends, tools, and best practices
• Ideate and create daily skincare-focused social posts with strong copywriting for captions
• Manage day-to-day posting across all social media accounts
• Collaborate with Brand, Ecommerce, Digital, Sales, Creative and Innovation teams to maximize brand priorities
• Lead the creation of effective social briefs
• Compile weekly, monthly, and quarterly social media reports
• Assist with content creation including video editing and photo cropping

Requirements

• Bachelor's degree in Marketing or related field
• 4+ years in Social Media Marketing or equivalent experience
• Based in the Los Angeles area
• Skincare and/or beauty industry background preferred
• Deep understanding of social media platforms and current industry trends
• Attention to detail; commitment to accuracy in all work
• Excellent written communication and copywriting skills
• Ability to thrive in a fast-paced environment and work collaboratively
• Strong sense of what resonates with audiences and algorithms
• Self-starter with a hands-on approach

The base salary range for this role is listed above. Total compensation includes base salary, annual performance bonus, and equity. Eligible for up to 200% of target bonus under the annual bonus program when company goals are met. Benefits include medical, dental, and vision insurance, retirement savings, gender-neutral parental leave, and unlimited paid time off. The final total compensation offer will reflect location, experience, skills, and qualifications. Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of responsibilities and may change at the supervisor’s discretion. Privacy notices apply as described by the company.