Manager, Social Media and Community

Skinfix; New York (NY); On-site; USD 70,000 - 105,000; Full time

Job summary

Skinfix is seeking an entrepreneurial Social Media Manager to own our organic presence across Instagram, TikTok and YouTube. You will set the strategy, manage the calendar, test formats, and act as a visible Skinfix spokesperson on camera to build awareness and trust.

You'll lead content creation, community engagement, and data-driven optimizations, collaborating with Creative, Brand, and influencer partners to grow authentic engagement and credibility.

Qualifications

• Demonstrated ability to develop a unique point of view.
• Highly organized and able to manage multiple workstreams.
• Comfortable speaking on camera and presenting to audiences.
• Proven experience with influencer gifting or pre-seeding programs.
• Strong literacy across Instagram, TikTok, and YouTube.
• Excellent writing and briefing capabilities.
• Analytical mindset with ability to turn data into recommendations.
• Experience owning monthly performance reporting.

Responsibilities

• Set social calendar strategy and content pillars aligned with launches and brand priorities.
• Identify and test new content trends and formats regularly.
• Track social and community performance; deliver monthly reports.
• Translate learnings into actionable optimizations for content and engagement.

Skills

Point of view

Organization

On-camera presence

Creativity

Influencer gifting

Social platforms

Writing skills

Analytics

Monthly reporting

Job description

This role owns one of Skinfix's most important consumer touchpoints — our organic social channels — and is responsible for the strategy and execution that brings those channels to life. The Manager will set the content calendar strategy, build genuine community engagement, and act as one of the recognizable faces of Skinfix on camera — all in service of building awareness and trust.

This is a role for someone who is excited to be entrepreneurial and learn fast. You'll set the strategy, but you'll also be in the weeds testing new formats, reading what the data and the comments section are telling you, and iterating. You'll bring a point of view on what's working and what to kill, and keep yourself accountable to your own strategy month over month.

Key Responsibilities

• Set social calendar strategy and content pillars, ensuring alignment with launches, campaigns, and brand priorities.
• Identify and test new content trends and formats on a regular cadence.
• Track social and community performance; compile and deliver monthly performance reports.
• Translate learnings into actionable optimizations for content, engagement, and gifting/community strategy.

Content Creation

• Own the day-to-day social calendar and publishing across Instagram, TikTok, and YouTube.
• Brief and create content in partnership with Creative, Product Development, and Influencer teams.
• Develop new educational formats/programming with Creative, Brand, and expert partners to strengthen Skinfix's authority and credibility.
• Serve as one of the on-camera faces of Skinfix in organic content — comfortable speaking to camera for trends, education, and product storytelling.
• Create ads/UGC-style content as needed for commercial and media use.

Community

• Own day-to-day engagement and moderation across Skinfix's social channels, ensuring the community feels heard, valued, and connected to the brand.
• Build and manage a pre-seeding and gifting program, prioritizing recipients who can generate authentic before-and-after content and real consumer feedback that supports social proof and product marketing.
• Identify new creators to partner with for organic content.

What You'll Need

• A genuine point of view!
• Highly organized, self-directed, and comfortable managing multiple workstreams simultaneously.
• Confidence on camera
• Creativity
• Experience building or managing an influencer/gifting or pre-seeding program.
• Strong platform literacy across Instagram, TikTok, and YouTube
• Excellent writing and briefing skills
• Analytical mindset; comfortable owning monthly reporting and turning data into recommendations.