Manager, Social Media

Kiss Nail Products, Inc.; Port Washington (NY); Vor Ort; USD 69.000 - 137.000; Vollzeit

Benefits dieser Stelle

Premium Medical Insurance Coverage

401(k) Savings Plan

Paid Time Off

Zusammenfassung

Kiss Nail Products, Inc. seeks a Manager, Nail Social Marketing to lead the social media strategy for the impress nail brand in the U.S. The role drives brand awareness, engagement, and performance across platforms, coordinating with Marketing, PR, and external agencies.

You will oversee content creation, influencer partnerships, and community management, leveraging trends and analytics to optimize campaigns and retailer collaborations.

Qualifikationen

• Bachelor of Arts in Business Communications.
• 4–8 years of experience in social media marketing or related field.
• Proficiency in English with strong written and verbal communication.

Aufgaben

• Develop and execute platform-specific social media strategies.
• Manage editorial calendars across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
• Oversee daily community management and timely responses to comments and messages.

Kenntnisse

Social Media

Content Strategy

Community Management

Ausbildung

Bachelor of Arts in Business Communications

Tools

Dash Hudson

Meta Business Suite

TikTok Analytics

Jobbeschreibung

Job Description Summary: The Manager, Nail Social Marketing is responsible for developing and executing comprehensive social media strategies that drive brand awareness, engagement, community growth, and business performance across the Impress nail brand. This role leads organic social marketing, community management, influencer and UGC initiatives, content strategy, analytics, competitive intelligence, and social-first campaign execution while partnering cross-functionally with Marketing, PR, Creative, Digital Commerce, and external agencies. The position serves as the voice of the brand across social platforms, leveraging consumer insights, emerging trends, and performance data to create engaging content and foster meaningful relationships with consumers, creators, retailers, and brand advocates.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute platform-specific social media strategies aligned with business and brand objectives.
• Create integrated social media plans supporting product launches, seasonal campaigns, retailer initiatives, and key marketing moments.
• Manage editorial calendars and content roadmaps across Instagram, TikTok, Facebook, Pinterest, and emerging social platforms.
• Identify opportunities to leverage trends, platform innovations, and cultural moments to maximize brand relevance and engagement.
• Develop creative content concepts and campaign ideas that support brand growth and consumer acquisition.

Community Management & Brand Engagement

• Oversee daily community management across all social channels.
• Monitor and respond to consumer comments, questions, and direct messages in a timely manner.
• Ensure all brand interactions align with brand voice, values, and customer experience standards.
• Track and engage with user-generated content opportunities.
• Escalate customer service concerns, reputation issues, and crisis situations as needed.
• Support hiring, onboarding, and management of community management resources.

Content Creation & Execution

• Develop, write, and publish engaging social-first content across multiple formats.
• Create content including static posts, carousels, short-form videos, reels, TikTok content, stories, and UGC assets.
• Lead content production from concept through execution.
• Design and develop social graphics, templates, and supporting creative assets.
• Optimize content using social platform best practices and performance insights.
• Manage content scheduling, publishing, quality assurance, and approvals.

Influencer & UGC Marketing

• Identify and cultivate relationships with influencers, creators, and brand advocates.
• Manage influencer collaborations from outreach and negotiations through execution and reporting.
• Source, negotiate, and secure user-generated content rights for brand usage.
• Develop creator partnership strategies that support brand awareness, engagement, and conversion goals.
• Oversee gifting programs and influencer seeding efforts.

Campaign Management & Retail Partnerships

• Lead social support for major launches, promotions, and retailer-specific programs.
• Collaborate with retail partners including Ulta, Target, Walmart, CVS, Sally Beauty, and others to support marketing initiatives.
• Coordinate social content needs across internal stakeholders and external partners.
• Manage social components of giveaways, sweepstakes, and community activation programs.

Social Analytics & Performance Reporting

• Track, analyze, and report on key social KPIs including: Engagement Reach Impressions Follower Growth Video Views Click-Through Rates Community Health Metrics Utilize analytics tools including Dash Hudson, Meta Business Suite, TikTok Analytics, YouTube Analytics, and Google Analytics.
• Translate performance data into actionable insights and optimization recommendations.
• Present regular performance reporting to leadership and key stakeholders.

Competitive Intelligence & Market Insights

• Conduct weekly and monthly competitive analyses.
• Monitor industry trends, competitor strategies, platform innovations, and emerging content formats.
• Identify best practices and opportunities to strengthen brand positioning and social performance.
• Provide recommendations based on audience insights, engagement trends, and competitive benchmarks.

Brand Reputation & Crisis Management

• Monitor for brand sentiment and potential reputational risks.
• Partner with PR, Customer Service, and Marketing teams to address sensitive issues and ensure consistent messaging.
• Develop and implement response strategies for social issues and crisis situations.
• Protect and strengthen brand reputation across digital channels.

Cross-Functional Leadership

• Serve as the social media subject matter expert across the organization.
• Collaborate with Marketing, PR, Creative, Brand Management, Digital Commerce, and external agencies to ensure cohesive campaign execution.
• Manage workflow, approvals, project timelines, and stakeholder communications.
• Support strategic planning and provide social insights that influence broader marketing decisions.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject to change or eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualifications

• Education(s): Bachelor of Arts (B.A): Business Communications
• Work Experience: Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
• Skill(s): Social Media
• Language(s): English
• Certification(s): Not Applicable

Compensation

The anticipated compensation range is 69,000.00 - 137,000.00 USD Annual Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Equal Opportunity Employment

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Company Overview

KISS Beauty Group is a global platform dedicated to creating exceptional solutions for effortless beauty. For more than three decades, we have helped transform how people engage with beauty-bringing professional-quality innovation into everyday life and making it accessible to millions of consumers around the world. Today, our brands reach consumers in over 100 countries, inspiring confidence, creativity, and self-expression. At the heart of the group is a simple belief: beauty belongs to everyone. When people feel free to celebrate their own beauty, beauty becomes more meaningful, more joyful, and more inclusive. Kiss Beauty Group brings together a portfolio of beauty brands-including KISS, imPRESS, Falscara, and more-that share a common purpose: helping people everywhere celebrate their beauty. “Kiss Beauty Group” is a collective brand identity referring to a portfolio of beauty brands operated by affiliated companies. Each company operates as a separate legal entity and is responsible for its own employment and contractual obligations.