Manager, Social Media

Jobtailor; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor in New York, NY seeks a senior Social Media Lead to craft data-driven campaigns and manage cross-platform publishing for launch and evergreen content. You will drive influencer and audience engagement, oversee paid social creative, and guide a team through ideation to execution.

The role requires 5+ years in social media or entertainment, strong Airtable and cross-functional collaboration skills, and a proven ability to shape and optimize fan-facing campaigns across major platforms.

Qualifications

• Bachelor's degree or equivalent experience preferred.
• 5+ years of experience in social media, digital marketing, television, and/or entertainment.
• Demonstrated track record of developing and executing innovative social/digital marketing campaigns.
• Familiarity with tactics used to build fan communities.
• Proficiency across TikTok, Instagram, Facebook, YouTube, and X.
• Experience with Airtable or comparable asset management tools.
• Comfortable with MS Office suite, Google suite, and Slack.

Responsibilities

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement.
• Build and maintain social content calendars per title in Airtable, covering launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube.
• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships.
• Consistently refine and optimize content and formats based on social insights and evolving best practices.
• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process.
• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy.
• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas.
• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution.
• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time.
• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development.

Skills

Social media strategy

Digital marketing

Content development

Airtable proficiency

Fan community engagement

Education

Bachelor's degree or equivalent experience

Tools

Airtable

MS Office Suite

Google Suite

Slack

Job description

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement


• Build and maintain social content calendars per title in Airtable, covering both launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube


• Anticipate cultural trends and identify how assigned IP can authentically participate to drive earned media and deepen fan relationships


• Consistently refine and optimize content and formats based on social insights and evolving best practices


• Ideate talent-based and footage-based content that ladders up to overall campaign creative, and work alongside producers and editors through the production and post-production process


• Interface with talent and Executive Producers as needed to present creative ideas, shoot concepts, and social strategy


• Collaborate closely with Paramount+ teams across Marketing, Creative, Publicity, and other areas


• Bring a creative mind to frequent brainstorming sessions to pitch new social content ideas that you will lead from ideation to execution


• Oversee the paid social creative delivery and approvals process, ensuring all content is on-brand, platform-optimized, and delivered on time


• Lead and mentor Coordinators on day-to-day publishing, execution, and creative development

Requirements

• Bachelor's degree or equivalent experience preferred


• 5+ years of experience in social media, digital marketing, television, and/or entertainment


• Demonstrated track record of developing and executing innovative social/digital marketing campaigns


• Familiarity with tactics used to build fan communities


• Proficiency in social content development, execution, and best practices across TikTok, Instagram, Facebook, YouTube, and X


• Experience with Airtable or comparable asset management tools


• Comfortable with MS Office suite, Google suite, and Slack

Core Competencies

Expertise in crafting data-driven social strategies and executing innovative social media campaigns across platforms like TikTok, Instagram, Facebook, YouTube, and X. Strong ability to lead creative development, mentor teams, and optimize content based on social insights.

Highest-signal resume keywords

• Social Media Strategy


• Digital Marketing Campaigns


• Content Development


• Airtable Proficiency


• Fan Community Engagement

ATS Optimization Keywords

Hard Skills

• Social Content Development


• Campaign Execution


• Digital Marketing


• Trend Analysis


• Creative Ideation

Soft Skills

• Collaboration


• Mentoring


• Creative Thinking


• Communication

Industry Keywords

• Television


• Entertainment


• Fan Engagement


• Social Insights


• Content Optimization

Tools & Technologies

• Airtable


• MS Office Suite


• Google Suite


• Slack