Director of Development & Production, Digital Programming

Jobtailor

Arlington (VA)

On-site

USD 90,000 - 130,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

Jobtailor in Arlington, VA seeks a Senior Content Producer to lead the development and production of original digital series and branded content for lifestyle, travel, and entertainment brands.

You will oversee creative concepts from pre-production to final delivery, mentor teams, and collaborate with Editorial, Audience Development, and Sales to drive audience engagement and revenue opportunities across YouTube, Instagram, Facebook, TikTok, and streaming platforms.

Qualifications

Bachelor’s degree in Communications, Journalism, Film, Television, Digital Media, Marketing, or related field (or equivalent professional experience).
7+ years of experience developing and producing original digital content for major media brands, publishers, production companies, or digital platforms.
Proven leadership experience managing creative production teams and overseeing multiple concurrent productions.
Experience creating Lifestyle, Food & Travel and Entertainment content with genuine enthusiasm.
Proven success launching original digital video series that drive audience engagement and growth.
Extensive experience overseeing productions from concept through post-production across YouTube, Instagram, Facebook, TikTok, FAST, streaming and emerging platforms.
Strong creative judgment with feedback across development, production, and editorial review.

Responsibilities

Lead the creative development of original digital series and branded content initiatives across growing digital editorial brands.
Identify audience trends, platform opportunities, and storytelling formats to support growth.
Generate, pitch, and develop new programming concepts while evolving existing series.
Create series treatments, story outlines, mood boards, and decks for stakeholders and partners.
Oversee productions from greenlight through delivery across platforms and formats.
Direct studio and field productions, guiding crews, editors, and talent.
Mentor production teams and partners to maintain high-quality outputs.
Collaborate with Editorial, Audience Development, and Sales to maximize content performance.
Maintain knowledge of platform algorithms and evolving digital consumption habits.
Advocate experimentation with new storytelling techniques and production technologies.

Skills

Creative leadership

Production management

Audience growth

Project management

Branded content

Communication

Creative judgment

Education

Bachelor's degree in communications/journalism/film

Tools

YouTube

Instagram

Facebook

TikTok

Streaming platforms

Production software

Job description

Lead the creative development of original digital series, recurring franchises, specials, and branded content initiatives for growing digital editorial brands including @AmazingAmericaTV and @PauseRewind
Identify emerging audience trends, platform opportunities, and storytelling formats that support audience growth and business objectives
Generate, pitch, and develop new programming concepts while evolving existing series with fresh creative approaches
Create series treatments, story outlines, mood boards, production decks, and presentation materials for internal stakeholders and external partners
Partner with leadership to build and maintain a robust content development pipeline aligned with editorial priorities and commercial opportunities
Oversee all productions from greenlight through final delivery across multiple platforms and formats
Direct studio and field productions, providing clear creative vision to crews, producers, editors, and on-camera talent
Manage creative execution throughout pre-production, production, post-production, and final approval
Review and approve creative materials including treatments, scripts, casting recommendations, production schedules, budgets, graphics, music, rough cuts, fine cuts, and final deliverables
Establish production workflows and best practices that improve efficiency while maintaining exceptional creative quality
Mentor producers, coordinators, freelance talent, editors, and production partners
Foster a collaborative, creative culture focused on innovation, accountability, and continuous improvement
Manage multiple concurrent productions while balancing priorities, deadlines, budgets, and available resources
Facilitate creative brainstorms with Editorial, Audience Development, and Sales teams to maximize content performance
Collaborate with Audience Development and Analytics teams to leverage performance insights and optimize future content
Maintain a deep understanding of platform algorithms, viewer behavior, and evolving digital consumption habits
Champion experimentation with new storytelling techniques, production technologies, creators, and distribution strategies
Work closely with branded content and sales teams to develop premium sponsorship opportunities that seamlessly integrate advertiser objectives while maintaining editorial integrity
Cultivate relationships within the tourism, hospitality, culinary, lifestyle, and entertainment industries to identify new content and partnership opportunities
Represent the company during partner meetings, industry events, production shoots, and creative presentations

Requirements

Bachelor’s degree in Communications, Journalism, Film, Television, Digital Media, Marketing, or a related field (or equivalent professional experience)
7+ years of experience developing and producing original digital content for major media brands, publishers, production companies, or digital platforms
Demonstrated leadership experience managing creative production teams and overseeing multiple concurrent productions
Professional experience and genuine enthusiasm for creating Lifestyle, Food & Travel, and Entertainment content
Proven success developing and launching original digital video series that drive audience engagement and growth
Extensive experience overseeing productions from concept through post-production across YouTube, Instagram, Facebook, TikTok, FAST, streaming, and emerging platforms
Strong creative judgment with experience providing feedback across every stage of development, production, and editorial review
Experience directing both studio and field productions, working with talent, creators, celebrities, and non-professional hosts
Strong understanding of branded content, sponsorship integrations, and advertiser collaboration
Exceptional organizational, communication, and project management skills

Core Competencies

Demonstrates expertise in developing and producing original digital content across multiple platforms, with a strong focus on audience engagement and growth. Proven ability to lead creative teams, manage production workflows, and foster collaboration while maintaining high-quality standards.

Highest-signal resume keywords