Manager/Senior Manager, Digital Marketing

BridgeBio; San Francisco (CA); Hybrid; USD 143,700 - 191,500; Full time

Benefits offered by this job

Market-leading compensation

401(k) with employer match

Employee Stock Purchase Program (ESPP)

Hybrid work model

Flexible, take-what-you-need paid time

Company-paid holidays

Job summary

BridgeBio seeks a strategist to lead Omnichannel & Media for its first approved commercial product in a hybrid California setting. You will translate brand strategy into an integrated media plan and ensure cross-functional execution with science and marketing teams.

You’ll drive content and channel evolution, partner with SMEs in media, analytics and tech, and support cross-functional campaigns across HCP and patient audiences, ensuring regulatory compliance and measurable impact.

Qualifications

• 6+ years of experience with paid media channels.
• Successful product launch experience is required.
• Experience in biotech or pharmaceutical sectors with rare disease is preferred.
• Experience managing content and channel strategy, website optimization and SEO in regulated environments.
• Familiarity with pharma/biotech stacks and workflows (CRM, marketing automation, CMS, Veeva ecosystem).
• Knowledge of MLR process, healthcare compliance, privacy, and digital accessibility.

Responsibilities

• Lead omnichannel efforts by owning and managing the integrated digital plan.
• Develop and execute digital and media strategies across channels.
• Maintain measurement framework with KPIs, tagging plans, dashboards and optimization processes.
• Lead agency and vendor management across media, web development, CRM operations and creative partners.
• Ensure digital touchpoints reflect scientific accuracy, brand integrity and privacy policies.
• Evaluate and lead test/pilot opportunities for digital innovation.
• Advise brand marketing on translating complex content into digital formats.
• Build scalable omnichannel processes and reusable templates.

Skills

Paid media

Product launch

Biotech/pharma experience

Content strategy

CRM

Marketing automation

CMS

Veeva ecosystem

MLR/compliance

Project management

Tools

CRM

Marketing automation

CMS

Veeva

Job description

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allowsscience and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

What You’ll Do

We are seeking a strategist to lead Omnichannel & Media efforts for our first approved commercial product. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.

Responsibilities

• Lead omnichannel efforts by owning and managing the integrated digital plan, aligning channel tactics to brand strategy and ongoing clinical milestones.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Maintain and reinforce measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous impact and outcomes.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Evaluate, explore, and lead ongoing test/pilot opportunities for digital innovation to drive business impact and outcomes.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.

Where You’ll Work

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.

Who You Are

• 6+ years of relevant experience with a strong focus on paid media channels.
• Successful product launch experience is required.
• Experience in biotech or pharmaceutical sectors with rare disease experience is strongly preferred.
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities
• Proven self-starter with the ability to define objectives and pivot when priorities change

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

Salary
$143,700 - $191,500 USD

As a global company, our comprehensive benefits may vary based on location. We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

For Full-Time U.S Based Roles

Financial & Rewards

• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)
• Referral bonus for hired candidates
• Subsidized lunch and parking on in-office days

Health & Well-Being

• 100% employer-paid medical, dental, and vision premiums for you and your dependents
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Fertility & family-forming benefits
• Expanded mental health support (therapy and coaching resources)
• Hybrid work model with flexibility
• Flexible, “take-what-you-need” paid time off and company-paid holidays
• Comprehensive paid medical and parental leave to care for yourself and your family

Skill Development & Career Paths

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities