Manager - Segment & Partner Marketing

nCino, Inc.; North Carolina; On-site; USD 122,000 - 213,000; Full time

Job summary

nCino, Inc. is seeking a senior marketing leader to drive segment and partner marketing across North America with a focus on ICP, narratives, and campaign strategy. You will guide research, sizing, and competitive analysis to shape GTM plans and pipeline growth.

The role demands leadership, strong writing and presentation skills, and a track record of delivering ROI, content, and campaigns. Based near our HQ in Wilmington, NC, with potential travel to Charlotte or Raleigh and relocation options,

Qualifications

• Bachelor’s Degree in Marketing or comparable field plus 8 years of functional experience and 2 years of management experience
• Experience writing industry reports/ analyses and monitoring industry trends/news
• Experience doing competitor analysis and forming ROI calculators for products

Responsibilities

• Define and maintain ICP frameworks and segment prioritization across North America industry segments
• Own segment-level narratives, positioning, and buyer-journey messaging
• Lead segment research, market opportunity sizing, and industry analyses
• Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share
• Own partner co-marketing strategy: joint value propositions and campaigns
• Establish and report on segment and partner marketing metrics tied to pipeline and reach
• Develop and maintain partner GTM alignment framework
• Attract, grow, and retain talent and manage budgeting
• Set annual/quarterly goals aligned with Marketing, Sales, Product
• Act as main point of contact for segment and partner marketing requests
• Ensure all materials reflect the nCino brand
• Lead collateral development including segment materials and partner playbooks
• Research banking/subsectors landscape and stay current on trends

Skills

Writing & communication

Data mining

Industry reporting

Competitor analysis

Marketing copywriting

Leadership

Time management

Stakeholder management

Attention to detail

PowerPoint skills

Adobe Creative Suite

Education

Bachelor’s Degree in Marketing or related field

MBA or related marketing graduate degree

Tools

Adobe Creative Suite

PowerPoint

Job description

Curious Minds. Bold Ideas. Extraordinary Impact.

We’re transforming financial services through bold innovation and relentless execution. You bring the ideas and drive. We’ll build what’s next — together.

Responsibilities

Segment Marketing

• Define and maintain ICP frameworks and segment prioritization across nCino’s priority North America industry segments, in partnership with Product and Sales.
• Own segment-level narratives, positioning, and buyer-journey messaging so each segment’s GTM reflects its distinct buyers, use cases, and competitive context.
• Lead segment research, market opportunity sizing, and industry analyses to guide where nCino invests GTM effort.
• Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share within each priority segment.

Partner Marketing

• Own partner co-marketing strategy: joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline across the technology and solution-provider ecosystem.
• Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach.
• Develop, implement and maintain partner GTM alignment framework

Shared / Cross-Functional

• Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team.
• Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met.
• Manage the team budget and spend.
• Act as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business.
• Ensure all segment and partner marketing materials reflect the nCino brand.
• Maintain working fluency in the nCino Platform to guide messaging and enable partners (deep solution-by-solution demo ownership sits with Product Marketing).
• Lead the team in developing collateral including segment materials and partner playbooks.
• Continually research the banking, credit union, and priority-segment landscape to stay current on trends, news, and analysis.
• Perform competitive analysis relevant to segment and partner positioning, staying current on the ever-changing competitor landscape.
• Work cross functionally within Marketing and across nCino departments, customers, partners, and prospects to identify and scope segment and partner marketing projects.

Candidate Skills

Required:

• Bachelor’s Degree in Marketing or comparable field plus 8yearsminimum of functional experience and 2 years of management experience or an equivalent combination of experience, education and superior performance.
• Exceptional writing, editing and communication/presentation skills
• Data mining expertise and the ability to draw conclusions and recommendations from complex data and cross-reference multiple data sets
• Proven track record of writing industry reports/analyses and monitoring industry trends and news
• Experience doing competitor analysis and forming ROI calculators for products
• Motivated to achieve and exceed metrics and revenue goals related to products
• Proven track record of designing and writing marketing copy and content
• Strong time management and organizational skills with the ability to handle deadlines and prioritize work in a fast-paced setting
• Ability to evaluate product marketing requests from various stakeholders, develop project plans, constantly prioritize and act as the main point of contact for the Product Marketing Team
• Strong attention to detail.
• Excellent leadership, problem-solving and analytical skills.
• Proactive, motivated, self-starter with the ability to use their own initiative to complete the task on time with high quality.
• Strong presentation skills and a wiz at building PowerPoints

Ideal:

• Experience with the Adobe Creative Suite
• Proven researcher with expertise in bank subsectors

Desired:

• MBA or graduate related marketing degree

Location:

We’re looking for someone based near our HQ in Wilmington, NC. We’re also open to candidates in Charlotte or Raleigh who can visit HQ 1-2 times/month, or candidates open to relocating.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

$121,900—$213,300 USD

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [e-mail].

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.

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