Manager, Sales Training

Sunbelt Beverage Company, LLC; Phoenix (AZ); On-site; USD 95,000 - 130,000; Full time

Job summary

Breakthru Beverage Group, a leading beverage distributor with operations across the U.S. and Canada, seeks a Sales Training Manager in Phoenix to drive capability and performance across the field sales team.

You will design and deliver targeted training, coach Field Sales Managers, and collaborate with Sales leadership to close capability gaps and accelerate results. The role requires a track record in sales training, strong communication, and hands-on coaching.

Qualifications

• Bachelor’s degree in related field and/or equivalent training and work experience.
• Minimum of 5 years total sales experience, including 3 years of people management experience.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results-oriented professional with strong verbal/written communication skills, using diplomacy and tact as well as superior customer service skills.
• Ability to multi-task, work independently and/or within a team, high attention to detail and ability to meet assigned deadlines.
• Analytic and reporting skills.
• Utilize sound judgement and problem-solving skills.
• Ability to work in a fast-paced, high-volume, team environment.
• Prior Wine & Spirits Distribution experience.

Responsibilities

• Implement targeted training programs to enhance the sales team's skills in alignment with strategic sales objectives.
• Complete training for new hires and ongoing training for entire sales staff.
• Strategize with Leadership on new Field Sales Manager and Sales Rep training methods to be implemented.
• Schedule and attend Field Sales Manager ‘work withs’ to drive market success and ‘train the trainer’ on the Breakthru Way of Selling Support leadership with the career development and performance of Sales associates.
• Provide coaching to Field Sales Managers & Sales Reps.
• Partner with sales and marketing departments to understand goals and coach to achieve goals.
• Perform analysis of training needs and effectiveness.
• Collect and interpret data to determine effectiveness of training techniques.
• Provide recommendations to leadership based on analysis.
• Supplier Partnership: Act as conduit between supplier trainers and Breakthru for training needs.
• Advise and participate in interviews, succession planning, and career pathing.
• Act as the primary contact for supplier interns and internal supplier candidates.
• Assist with general sales meetings, this may be by speaking or assisting in the coordination of these events.
• Additional: Conduct safe and responsible interactions with the public.
• Responsibly handle beverage alcohol product.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Skills

Team leadership

Verbal & written communication

MS Office proficiency

Analytical skills

Education

Bachelor’s degree or higher

Tools

MS Office

Job description

Time Type: Full time Remote Type: Job Family Group: Sales Job Description Summary: Job Description: The Sales Training Manager is a strategic leader within the Field Coaching & Development team, responsible for elevating sales performance through impactful training, coaching, and field development. This role partners closely with Sales leadership and Field Sales Managers to identify capability gaps, develop targeted learning solutions, and strengthen the effectiveness of our sales organization. This is a highly visible, field-focused role that brings training to life in the market through hands‑on coaching, real‑time observation, and meaningful development conversations. The Sales Training Manager will work seamlessly across the market to build sales capability, reinforce best practices, and equip Field Sales Managers and Sales Representatives with the skills, knowledge, and confidence needed to drive sustainable business results. The ideal candidate is a dynamic facilitator, trusted coach, and strategic business partner who can translate organizational priorities into practical field execution and inspire continuous growth across the sales organization.

Job Responsibilities:

• Implement targeted training programs to enhance the sales team's skills in alignment with strategic sales objectives.
• Complete training for new hires and ongoing training for entire sales staff.
• Strategize with Leadership on new Field Sales Manager and Sales Rep training methods to be implemented.
• Schedule and attend Field Sales Manager ‘work withs’ to drive market success and ‘train the trainer’ on the Breakthru Way of Selling Support leadership with the career development and performance of Sales associates.
• Provide coaching to Field Sales Managers & Sales Reps.
• Partner with sales and marketing departments to understand goals and coach to achieve goals.
• Perform analysis of training needs and effectiveness.
• Collect and interpret data to determine effectiveness of training techniques.
• Provide recommendations to leadership based on analysis.
• Supplier Partnership: Act as conduit between supplier trainers and Breakthru for training needs.
• Advise and participate in interviews, succession planning, and career pathing.
• Act as the primary contact for supplier interns and internal supplier candidates.
• Assist with general sales meetings, this may be by speaking or assisting in the coordination of these events.
• Additional: Conduct safe and responsible interactions with the public.
• Responsibly handle beverage alcohol product.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

• Bachelor’s degree in related field and/or equivalent training and work experience.
• Minimum of 5 years total sales experience, including 3 years of people management experience.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results-oriented professional with strong verbal/written communication skills, using diplomacy and tact as well as superior customer service skills.
• Ability to multi-task, work independently and/or within a team, high attention to detail and ability to meet assigned deadlines.
• Analytic and reporting skills.
• Utilize sound judgement and problem-solving skills.
• Ability to work in a fast-paced, high-volume, team environment.
• Prior Wine & Spirits Distribution experience.

Preferred Qualifications:

• Previous supplier specific training and sales management experience.

Physical Requirements:

• While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone.
• Travel is required for this position and estimated at 50% of time.

Competencies:

• May help coordinate the work of junior members of the team.
• Resolves issues which are often varied and non-routine.
• Undertakes analysis and investigation to solve issues.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Breakthru Beverage Group is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.

The EEO is the Law poster is available here.

If you need a reasonable accommodation because of a disability for any part of the employment process, please call [phone] and let us know the nature of your request and your contact information.

We’re driven to be the industry leader in every way, including how we treat our associates. Which is why we’ve built a people‑centric, relationship‑driven culture designed to maximize career advancement, a sense of belonging, and wellness.

Focused on enhancing every aspect and phase of your career, the Breakthru experience includes our commitment to your growth, belonging, and wellness.

Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates.

We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.