Manager, Sales Enablement

Mark Anthony Group; Chicago (IL); Sur place; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) matching

Paid time off

Bonus plan

Training and development

Career growth opportunities

Résumé du poste

Mark Anthony Group, a leading drinks company based in Chicago, seeks a Sales Enablement Analytics lead to build and govern data assets, reports, and tools for the sales enablement team. You will partner with IT and senior leaders to align datasets with market insights and drive field effectiveness.

The role emphasizes data-driven decision making, tools governance, and delivering actionable insights to enhance sales execution and performance across channels.

Qualifications

• 6+ years of proven sales and commercial analytics.
• Experience with Salesforce CPG Cloud and Trax or similar image recognition applications.
• Experience with data cloud / data lake, master data and data hierarchy alignment.
• Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other third-party software applications (Power BI).
• Strong data visualization skills in PowerPoint / Power BI.
• Strong presentation/communication skills (internally and externally).

Responsabilités

• Develop and maintain Salesforce and Trax datasets and tools to ensure efficient and effective use of tools and capabilities.
• Set up and maintenance of all assets related to sales enablement tools: data, images, surveys, etc.
• Develop and evolve reporting and analytics, aligned with leadership’s objectives and goals.
• Flow of information to/from the sales organization to identify opportunities and drive insights for the organization.

Connaissances

Sales analytics

Salesforce CPG Cloud

Trax

Power BI

Excel

Data governance

Presentation skills

Outils

Salesforce CPG Cloud

Trax

Power BI

Description du poste

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

The role is responsible for managing sales enablement tools and resources to support the sales enablement team. Plays a crucial role in understanding the sales process and establishing the data foundation, sales tools, and flow of information to align with our approaching to selling. The resources and analytics will fuel our unique selling approach identifying opportunities for field execution.

Accountabilities

• Establish the foundational layer to fuel sales growth through data and analytics and deliver suite of reports to align on KPIs, needs of business
• Manage and maintain sales enablement tools, primarily Salesforce CPG cloud and Trax platforms
• Align with senior sales and sales enablement leadership on strategic direction of sales tools and platforms
• Manage data integrity and governance for all sales enablement platforms, ensure data is aligned internally with other critical datasets (i.e. depletions, retail sales, etc.)
• Manage and maintain competitive image library and internal POS to support image recognition software (i.e. Trax)
• Proactively anticipate sales teams needs and deliver solutions to the organization to ensure our sales organization is working as efficiently and effectively as possible
• Partner with IT to ensure datasets and systems are integrated and aligned to provide solid business analytics and insights
• Develop and implement store surveys aligned with M.A.D.E perfect store concept

Key Metrics & Financial Targets

• Volume (40%)
• Distribution (30%)
• Budget Management (15%)
• Off-premise share (15%)

Own

• Development and maintenance of Salesforce and Trax datasets and tools to ensure efficient and effective use of tools and capabilities
• Set up and maintenance of all assets related to sales enablement tools: data, images, surveys, etc.
• Develop and evolve reporting and analytics, aligned with leadership’s objectives and goals

Influence

• Flow of information to/from the sales organization to identify opportunities and drive insights for the organization

Veto

Role is more about influencing decisions through insights and recommendations rather than having direct authority to veto initiatives.

Critical Relationships

• SVP Sales, Director Sales Enablement, GMs
• IT project leadership, Data & Analytics teams
• National Accts and/or key regional accts sales teams
• Category Development Team

Skills Needed To Be Successful

• Preferably 6+ years of proven sales and commercial analytics
• Experience with Salesforce CPG Cloud and Trax or similar image recognition applications
• Experience with data cloud / data lake, master data and data hierarchy alignment
• Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Power BI).
• Strong data visualization skills in PowerPoint / Power BI
• Strong presentation/communication skills (internally and externally).

Compensation

Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.

• Competitive annual salary $90,000 - $120,000 in Chicgago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.