Manager, Sales Development

Sanity; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Comprehensive health plans

Stock options program

Location-based compensation

Job summary

Sanity.io is seeking a strategic and hands-on Sales Development Manager to lead our SDR team, driving outbound pipeline while aligning closely with the Sales org. You will build scalable outbound programs, craft playbooks for technical and business audiences, and grow a team excelling at data, storytelling, and execution.

You will own multi-channel strategies, partner with Marketing and Product to translate signals into outbound campaigns, and shape ICPs, lead scoring, and outbound sequencing.

Qualifications

• 3+ years in Sales Development with at least 1 year in a leadership role at a developer-focused SaaS company or PLG.
• Deep expertise in outbound strategy and messaging to technical buyers.
• Proven track record of scaling SDR teams in high-growth environments.
• Understanding of product-led funnels and activating outbound campaigns from in-product signals.

Responsibilities

• Drive outbound pipeline generation across target segments with focus on developers, product teams, and digital experience leaders.
• Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.).
• Partner with Marketing and Product to operationalize signals into outbound campaigns.
• Design scalable training, playbooks, and KPIs to ensure performance.
• Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
• Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

Skills

Sales Development

Leadership

Outbound strategy

SaaS

Tools

Salesforce

Outreach

LinkedIn Sales Navigator

Common Room

Job description

At Sanity.io, we’re building the future of AI‑powered Content Operations. Our AI Content Platform gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations.

We’re looking for a strategic and hands‑on Sales Development Manager to lead our SDR team. This is a high‑impact leadership role focused on driving outbound pipeline generation while aligning closely with our Sales team. You will build and scale outbound programs, develop playbooks that resonate with technical and business audiences, and grow a team that excels at the intersection of data, storytelling, and execution.

It’s a rare opportunity to shape how outbound is done at Sanity! You’ll have the autonomy to experiment, the data to guide decisions, and the cross‑functional partnership to turn real signals into meaningful conversations with high‑intent buyers. If you’re excited by building smart, signal‑driven outbound, owning the tools and metrics that matter, and creating an environment where SDRs consistently win, this role gives you real influence and visibility from day one.

What you would do:

• Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders.
• Build and optimize multi‑channel outbound strategies (email, phone, social, video, etc.) to identify and engage high‑fit prospects.
• Partner with Marketing and Product to operationalize signals (free sign‑ups, usage metrics, trials) into actionable outbound campaigns.
• Design and implement scalable training, playbooks, and KPIs to drive consistent performance.
• Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing.
• Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more.

About you:

• Have 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer‑focused SaaS company or PLG.
• Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers.
• Have a proven track record of scaling SDR teams in high‑growth environments.
• Understand the nuances of product‑led funnels and how to activate outbound campaigns off of in‑product behavior.

Bonus Points

• Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams.
• Background in CMS, content infrastructure, or developer tools.

What we can offer:

• A highly‑skilled, inspiring, and supportive team
• Positive, flexible, and trust‑based work environment that encourages long‑term professional and personal growth
• A global, multi‑culturally diverse group of colleagues and customers
• Comprehensive health plans and perks
• A healthy work‑life balance that accommodates individual and family needs
• Competitive stock options program and location‑based salary

Who we are:

Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward‑thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business.

Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years.

Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.