Manager, Route Sales

Coca Cola Southwest Beverages; Ardmore (OK); On-site; USD 52,000 - 76,000; Full time

Job summary

Coca-Cola Southwest Beverages in Ardmore and surrounding areas is seeking a Route Sales Manager to lead a team focused on merchandising standards, order replenishment, and driving profitable sales. You will supervise 4–6 Merchandisers/ORMs, build strong relationships with store managers, and execute promotions while aligning with national and local programs to grow beverage category profits.

Starting pay is based on experience with additional incentives and comprehensive benefits; valid driver

Qualifications

• Bachelor's degree or equivalent experience with a high school diploma required.
• 3+ years' experience in consumer products/direct store delivery sales required.
• Requires experience managing people/budgets.
• 2+ years supervising sales staff.
• Packaged goods experience preferred; some beverage experience an asset.
• Strong presence and persuasive presentation skills.
• Intermediate computer and database application skills.
• Ability to multitask handling multiple customer accounts.
• Strong attention to detail and follow-up skills.
• Valid driver's license and driving record within MVR policy.
• Must have a personal vehicle for use during working hours.
• Must have current vehicle liability insurance.
• Bilingual ability preferred (Spanish).

Responsibilities

• Lead a team of Merchandisers/ORMs to maintain merchandising standards and order replenishment.
• Maximize profitable sales opportunities by understanding the customer business and building relationships.
• Sell customer plans including CMA's and promotional plans.
• Evaluate outlet opportunities and overcome objections.
• Lead customers in reaching sales potential with merchandising ideas.
• Propose brands, packages, and equipment to satisfy customer needs.
• Execute promotions and programs leveraging national brand ideas.
• Sell-in and implement promotions for new brands and packages.
• Activate Coca Cola Southwest Beverages system to develop and implement business plans.
• Solve issues during execution and remove barriers.
• Track call activity and performance against goals.
• Conduct post-promotional analysis and adjust as needed.
• Proactively manage time and territory for optimal visits.
• Train and develop Merchandisers/ORMs.
• Build merchandising team capabilities for career growth.
• Supervise daily sales and coordinate with Field Sales teams.
• Be the main contact for ordering, deliveries, and CSTs.
• Build relationships with store managers and outlet teams.
• Visit accounts to monitor standards and back-room management.
• Manage labor and OPEX budgets.

Skills

Experience in CD/DSD sales

People management

Budget management

Sales staff supervision

Packaging/beverage industry

Persuasive presentation

MS Office & databases

Attention to detail

Valid driver's license

Personal vehicle for work

Bilingual Spanish

Education

Bachelor's degree or equivalent

Tools

MS Office

CRM software

Job description

Req ID:269691

Job Location: Ardmore and surrounding area
Work days/Shift Hours - if applicable: 5 - 6 days per week / variable start times, 40 + hours per week.

Compensation: Starting pay based on experience. Additional earning opportunities may include performance-based incentives, quarterly bonuses, referral bonuses, and comprehensive benefits.

General Purpose

The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a designated geographic area.

Duties and Responsibilities

• Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Lead customers in reaching sales potential on company products by offering creative merchandising ideas.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Train, evaluate and develop team of Merchandisers / ORMs
• Build Merchandising Team Capabilities for future career advancement
• Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
• Main "Point of Contact" responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
• Build relationships with store managers and outlet team members
• Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
• Manage labor and OPEX merchandising budgets

Qualifications

• Bachelor's degree or equivalent experience with a high school diploma required
• 3+ years' experience in consumer products/direct store delivery sales required.
• Requires experience managing people/budgets.
• 2+ years supervising sales staff.
• Packaged goods experience preferred; Some beverage experience an asset.
• Strong presence and persuasive presentation skills
• Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts
• Strong attention to detail and follow-up skills. Excellent planning and organization skills
• Ability to operate a manual/powered pallet jack or lift product
• Valid driver's license and driving record within MVR policy guidelines
• Must have a personal vehicle for use during working hours
• Must have current vehicle liability insurance
• Bilingual ability preferred (Spanish)

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

Know Your Rights dol.gov

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.