Manager - Marketing Strategy

Rainbow Media Holdings LLC; New York (NY); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Plan

Paid Time Off

Parental Leave

Tuition Reimbursement

Job summary

AMC Global Media in New York, NY is seeking a Manager - Marketing Strategy to join the Brand & Integrated Marketing Strategy team. The role focuses on developing title-specific go-to-market strategies across paid media, digital, social, and experiential channels.

You will manage day-to-day campaign execution, asset development, and cross-functional coordination with internal teams and agencies. Hybrid work arrangement offered.

Qualifications

• 3–5+ years of marketing experience across traditional and digital media; television, streaming, entertainment, or content marketing experience preferred.
• Hands-on experience executing paid social and/or digital media campaigns, including platforms such as Meta and TikTok.
• Experience working with creative assets, media placements, campaign setup, and ongoing campaign optimization.
• Understanding of marketing and media KPIs and how performance data can inform campaign decisions.
• Understanding of brand positioning, audience strategy, and how those strategies translate into campaign execution.
• Familiarity with creative development and production across digital, social, print, OOH, and video.
• Strong project-management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Excellent verbal, written, and interpersonal communication skills.
• Resourceful and comfortable taking ownership of projects and moving work forward independently.

Responsibilities

• Partner with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, OOH, and experiential channels.
• Determine the appropriate creative assets and messaging for specific media placements, ensuring the campaigns reflect the title’s positioning, audience strategy, fan conversations, and marketing priorities across all consumer touchpoints.
• Manage the day-to-day execution of approved paid and owned media campaigns, including campaign setup, trafficking/implementation, ongoing maintenance, and coordination with internal teams and agency partners.
• Work with Directors and VPs to develop campaign briefs, presentations, and go-to-market plans in collaboration with internal teams and external agencies.
• Coordinate campaign deliverables, timelines, approvals, and asset needs across internal and external partners to keep campaigns moving forward.
• Communicate campaign plans, progress, performance, and key updates to cross-functional teams and leadership.
• Support additional title-marketing initiatives and team priorities as needed.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Communication skills

Tools

Airtable

Microsoft Word

Microsoft Excel

PowerPoint

Job description

Job Description

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Global Media International, our international programming business.

Position

We are currently seeking a Manager - Marketing Strategy to join our Brand & Integrated Marketing Strategy team in our New York, NY location.

JOB RESPONSIBILITIES:

• Partner with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, OOH, and experiential channels
• Determine the appropriate creative assets and messaging for specific media placements, ensuring the campaigns reflect the title’s positioning, audience strategy, fan conversations, and marketing priorities across all consumer touchpoints
• Manage the day-to-day execution of approved paid and owned media campaigns, including campaign setup, trafficking/implementation, ongoing maintenance, and coordination with internal teams and agency partners
• Work with Directors and VPs to develop campaign briefs, presentations, and go-to-market plans in collaboration with internal teams and external agencies
• Coordinate campaign deliverables, timelines, approvals, and asset needs across internal and external partners to keep campaigns moving forward
• Communicate campaign plans, progress, performance, and key updates to cross-functional teams and leadership
• Support additional title-marketing initiatives and team priorities as needed

QUALIFICATIONS (Required & Preferred)

• 3–5+ years of marketing experience across traditional and digital media; television, streaming, entertainment, or content marketing experience preferred
• Hands‑on experience executing paid social and/or digital media campaigns, including platforms such as Meta and TikTok
• Experience working with creative assets, media placements, campaign setup, and ongoing campaign optimization
• Understanding of marketing and media KPIs and how performance data can inform campaign decisions
• Understanding of brand positioning, audience strategy, and how those strategies translate into campaign execution
• Familiarity with creative development and production across digital, social, print, OOH, and video
• Strong project-management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent verbal, written, and interpersonal communication skills
• Resourceful and comfortable taking ownership of projects and moving work forward independently
• Proficiency in Airtable, Microsoft Word, Excel, and PowerPoint
• Creative and results‑oriented, with strong attention to detail
• Curious, collaborative, and eager to learn

Compensation and Benefits

The base compensation for this position is $80,000 - $85,000 commensurate with experience. AMC Global Media additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements.

AMC Global Media values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

EEO / Diversity

Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation,disability or any other characteristic protected by federal, state or local law.

Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

Company Overview (continued)

AMC Global Media is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Global Media International, our international programming business.