Manager, Retail Strategy - Orange Apron Media

Home Depot; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a leading company as a Retail Media Strategy Manager, where you will drive program management of new business opportunities in advertising. This role involves developing go-to-market strategies, conducting industry research, and collaborating with cross-functional teams to foster sustainable growth in digital advertising.

Qualifications

• 5-7 years of professional experience in marketing or product management.
• Experience in retail websites, e-commerce, or analytics.
• Ability to manage deadlines across multiple projects.

Responsibilities

• Define business requirements and process maps for new opportunities.
• Identify potential new business opportunities via competitive benchmarks.
• Track offering development across IT, Analytics, and MarTech.

Skills

Communication

Project Management

Business Analysis

Data-Driven Mindset

Collaboration

Education

Bachelor's degree in marketing, advertising, or a business-related field

Tools

Excel

PowerPoint

SharePoint

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Retail Media Strategy Manager will support our advertising business for The Home Depot. This position will drive the program management of new business opportunities. Responsible for developing go-to-market strategies and working with the Sr. Manager to incorporate emerging opportunities into the Retail Media roadmap. This position will oversee and conduct competitor and industry research to cultivate sustainable business growth. The Retail Media Strategy Manager is expected to make data-driven decisions that deliver foundational excellence, innovative thought leadership, and scalable processes. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities:

• 25% Define Requirements - Strategically define business requirements, process maps, and offering documentation for new opportunities; Collaborate with Product Strategy & Insights Sr. Manager to sequence opportunities on roadmap
• 35% New Business Opportunities - Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback
• 15% New Offerings - Manage New Offerings Sr. Business Analyst in building out business requirements
• 25% Offering Development - Track offering development across IT, Analytics, MarTech, and other internal stakeholders

Direct Manager/Direct Reports:

• This position typically reports to Senior Manager, Product Strategy & Insights
• This position has 1 Direct Report

Travel Requirements:

• No travel required.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Excellent written and verbal communication skills
• Bachelor's degree in marketing, advertising, or a business-related field
• Project management, business analysis, and/or pragmatic product management certifications.
• 5-7 years of professional experience focused in related fields (i.e. marketing or product management experience at a retail company, advertising agency, or consulting firm)
• Experience in retail websites, e-commerce, and/or analytics
• Experience working with SharePoint, Excel, and PowerPoint
• A data-driven mindset and ability to leverage analysis to make business recommendations
• Experience managing projects and working with cross-functional stakeholders
• A collaborative mindset and the ability to triage needs across multiple stakeholders
• Ability to manage deadlines & milestones across multiple simultaneous projects

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality
• Collaborates
• Drives Engagement
• Ensures Accountability
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results
• Manages Conflict