Manager, Retail Media Audience Activation - Amazon

Ovative Group; New York (NY); On-site; USD 79,000 - 132,000; Full time

Job summary

A leading company in media and measurement is seeking a Manager for Retail Media Audience Activation. This role focuses on enhancing marketing returns through retail media advertising, managing client relationships, and leading execution across various channels. The ideal candidate will have extensive media experience and mastery of retail media technologies.

Benefits

Health insurance

401k match

Flexible vacation

Paid travel

Qualifications

• 6+ years of media experience required.
• Proven mastery of retail media technologies.
• Experience managing external partners and leading teams.

Responsibilities

• Manage and grow relationships with key clients.
• Lead execution of retail media programs across channels.
• Collaborate with cross-channel teams for media strategy optimization.

Skills

Programmatic buying expertise

Retail media technologies mastery

Client relationship management

Team leadership

Tools

Amazon Advertising

The Trade Desk

Pacvue

Job description

Manager, Retail Media Audience Activation - Amazon

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About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. We help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs, resulting in profitable growth.

We leverage our proprietary MarTech platform, EMRge, to transform marketing into a driver of sustainable growth. Our work has been recognized by Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Role

The Retail Media team develops industry-leading strategies, optimizations, and measurement of the retail media landscape. As an Audience Activation Manager, you will guide the vision and drive results, focusing on enhancing enterprise marketing return through retail media advertising.

Responsibilities

• Manage and grow relationships with key clients, defining program objectives, tactics, KPIs, and communication.
• Lead the execution of retail media programs across channels like CTV, OLV, and Display, including strategy, planning, and investment strategies.
• Manage relationships with retail media networks and technology partners such as Amazon, Walmart, The Trade Desk, and others.
• Collaborate with cross-channel teams to evaluate and optimize media strategies, identify test opportunities, and develop insights.
• Support team leadership, staffing, and development efforts.
• Act as a subject matter expert on retail media, developing strategies and staying abreast of industry trends.

Skills & Requirements

• 6+ years of media experience, with programmatic buying expertise in channels like CTV, OLV, and Display.
• Proven mastery of retail media technologies such as Amazon Advertising, The Trade Desk, Pacvue, and others.
• Experience managing external partners and leading teams.

Compensation & Benefits

Salary range: $79,000 - $132,000 plus a 20% bonus. Benefits include health insurance, 401k match, flexible vacation, paid travel, and more.

Culture

We foster trust, transparency, and open communication. Our environment promotes collaboration across all levels, supporting your growth and success.