Manager, Regional Sales – East

dfa; Atlanta (GA); On-site; USD 80,000 - 120,000; Full time

Job summary

DFA Farm Supplies is seeking a Regional Sales Manager to lead a field sales team across the Mideast/Southeast U.S., with a focus on Atlanta, GA. You will drive revenue, build trusted consultant relationships with DFA farmer owners, and ensure member value.

Responsibilities include coaching staff, visiting farms, coordinating with FS teams and vendors, and logging CRM activity in Salesforce. You will represent DFA at farm shows and events to grow the business.

Qualifications

• Undergraduate degree in business administration, animal science, or related curriculum.
• 5–8 years of success in direct on-farm sales or related experience with 1+ year of management or leadership experience.
• Experience using sales platforms (e.g., Salesforce).
• Certification and/or License may be required during employment.

Responsibilities

• Monitor activities and provide direct management oversight of the assigned sales team to ensure performance results.
• Set and accomplish training and development goals for the sales team.
• Develop consultative relationships with DFA farmer owners and manage all aspects of the consultative sales process.

Skills

Sales leadership

Territory management

Team development

Communication

Customer education

Education

Undergraduate degree

Tools

Salesforce

Job description

General Purpose:

Manage and lead a sales team that is responsible towards achievement of sales and profitability goals while ensuring member value. Develop relationships with vendors of choice and develop and implement geographic specific marketing and sales programs. Generate sales of products and services offered by DFA Farm Supplies (FS). Develop trusted consultative associations and "business-to-business" relationships with DFA members and other prospective customers in assigned territory. Demonstrate a strong understanding of the company's products, product lines, and/or services; of existing customers and potential customer landscape; the sales cycle; and industry trends.

The ideal candidate will live in the Mideast or Southeast part of the US, in a city with easy access to a major airport. Ideal locations are Detroit, MI, Chicago, IL, Atlanta, GA, or similar.

Job Duties and Responsibilities:

• Monitor activities and provide direct management oversight and support of the assigned sales team to ensure performance results are achieved
• Set and accomplish training and development goals for sales team
• Develop consultative relationships with DFA farmer owners and manage all aspects of the consultative sales process including member/new customer education as it relates to FS products and services
• Coach the sales team to “own” the performance of their accounts and act on account challenges and opportunities
• Perform sales account manager responsibilities for identified “key accounts” within the region. Provide backup support to the team as needed to ensure performance results are achieved
• Regularly visit farmer owner operations within the region to build a working knowledge and expertise of their operations or a specific aspect of their operations. Coordinate with other FS sales team members on sales visits
• Work collaboratively with FS team members, vendor representatives, and field staff to address member needs
• Document interactions with members and customers in the sales platform (Salesforce) within 24 hours
• Demonstrate a strong understanding of the complete line of FS products and services
• Coordinate, attend, and present at farm shows, industry trade shows, farm field days, membership meetings, and other events as necessary
• Advocate for farmer owners’ needs and expectations through deep relationships with DFA teams of sustainability, farm practices, and others
• Coach and develop staff, conduct performance reviews, and perform human resources activities, such as hiring and pay reviews
• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required.Other duties may be assigned as required

Minimum Requirements:

Education and Experience

• Undergraduate degree in business administration, animal science, or related curriculum (or equivalent combination of experience and education)
• 5 to 8 years of success with direct on-farm sales or related experience (i.e., demonstrated history of meeting or exceeding sales budgets through maintaining existing business and development of new customers) with 1+ year of management experience or recognized leadership experience (project or team)
• Experience using sales platforms (e.g., Salesforce)
• Certification and/or License – may be required during course of employment

Knowledge, Skills and Abilities

• Strong understanding of effective sales and marketing tactics to move prospect to sale
• Familiarity with dairy farms and dairy farming practices
• Able to effectively manage a defined territory and plan/organize multiple activities within a large geographic area
• Able to work with an entrepreneurial attitude and be results-driven
• Able to effectively manage a team, including prioritization, employee development, and performance management; able and willing to be hands‑on as well as effectively delegate
• Able to work in collaboration effectively and foster good teamwork
• Able to view problems, opportunities, and solutions from a company‑wide perspective
• Able to manage and prioritize multiple various projects
• Able to present to diverse audiences from front line team members to senior management
• Able to elicit cooperation from variety of sources, including upper management
• Able to present ideas and information in a clear, concise, organized, and diplomatic manner one-on-one and in team setting; able to listen to others to respond effectively to ideas
• Able to explain and educate cooperative members about the benefits of working with DFA Farm Supplies
• Able to use technology proactively as an asset to enhance work performance
• Must be able to read, write and speak English

An Equal Opportunity Employer including Disabled/Veterans