Manager, Programmatic Marketing

New Engen, Inc.; Seattle, New York (WA, NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work environment

Unlimited PTO

Medical/dental/vision

Life & AD&D insurance

401(k) with match

Parental leave

Employee discounts

Job summary

New Engen, Inc. is seeking a seasoned programmatic marketer to own strategy and execution across Display, Online Video, CTV, and retail media.

You will apply deep channel expertise to optimize campaigns against client goals while building strong client relationships. You will lead and develop a small Associates team, present performance insights, and identify opportunities to grow client relationships through new channels and creative testing.

Qualifications

• 3+ years of digital media experience with programmatic execution.
• Expertise across Display, Online Video, CTV, and retail media.
• Strong client relations and stakeholder communication.
• Ability to mentor junior team members.
• Self-starter, independent, able to work with ambiguity.

Responsibilities

• Lead Programmatic Campaign Strategy & Execution across Display, Online Video, CTV, and retail media.
• Manage and Develop Talent; coach Associates and Senior Associates.
• Own Client Relationships; present performance and opportunities.
• Drive Account Strategy and Growth; identify upsell opportunities.
• Analyze Performance and Turn Data Into Action; translate insights into recommendations.
• Partner Across Creative and Media Teams to align testing strategies.
• Build Strong Platform and Publisher Partnerships with DSPs and media partners.
• Operate with Independence; own strategy with growing responsibility.

Skills

Programmatic campaigns

Digital media

Client relationships

Data analysis

Mentor team

Communication skills

Tools

The Trade Desk

DSPs

Job description

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Lead Programmatic Campaign Strategy & ExecutionOwn programmatic strategy and execution across Display, Online Video, CTV, and retail media. Apply deep channel expertise to ensure campaigns are structured, optimized, and executed against client goals.

Manage and Develop TalentManage and mentor a small team of Associates and Senior Associates, providing coaching, reviewing work, and ensuring high-quality, accurate execution. Help team members build greater ownership and independence over time.

Own Client RelationshipsServe as the primary relationship owner for small to mid-sized clients or as the programmatic channel lead within larger enterprise accounts. Present performance, recommendations, and strategic opportunities with confidence across stakeholder levels.

Drive Account Strategy and GrowthIndependently develop data-backed account strategies and identify opportunities to grow client relationships through new channels, creative concepts, bid strategies, attribution approaches, upsells, and cross-sells.

Analyze Performance and Turn Data Into ActionCompile and analyze campaign data with a high degree of accuracy, identify meaningful trends and opportunities, and translate findings into clear recommendations that improve performance and solve complex business challenges.

Partner Across Creative and Media TeamsCollaborate with Creative and cross-functional media teams to develop rapid testing strategies, strengthen the overall media mix, and ensure programmatic efforts support broader client objectives.

Build Strong Platform and Publisher PartnershipsVet and manage relationships with DSPs, publishers, and other media partners across the client portfolio, identifying new opportunities, capabilities, and solutions that can improve performance.

Operate with IndependenceOwn account and channel strategy with limited oversight, proactively solving complex problems and balancing hands‑on channel expertise with growing responsibility for people, clients, and strategic outcomes.

WHAT YOU BRING

• 3+ years of digital media experience with a focus on programmatic execution through The Trade Desk or other DSPs; experience with direct publisher or retail media buying is a plus.
• Strong programmatic expertise across Display, Online Video, CTV, and retail media, with a working knowledge of the broader digital media mix.
• Proven experience managing client relationships and communicating effectively with stakeholders across varying levels and audiences.
• Strong analytical skills, with the ability to interpret performance data, identify trends, and translate insights into strategic recommendations; working knowledge of statistics and probability.
• Experience developing data-backed media strategies across areas such as campaign optimization, bid strategy, attribution, and creative testing.
• Ability to mentor junior team members, review and QA deliverables with precision, and provide clear, constructive coaching.
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
• A self‑starter mindset with the ability to operate independently, solve complex problems, and navigate a high degree of ambiguity.
• Collaborative, curious, and adaptable, with a continuous‑learning mindset and the ability to work effectively across teams.
• Location: Preference for candidates based in Seattle or New York City who can work a hybrid schedule (2 days/week in office).

PERKS & BENEFITS

• Hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Exclusive employee discounts

Salary Range: $85,000-$95,000 USD annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full‑time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.

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