Senior Analyst, Marketing Analytics

New Engen; New York (NY); Hybrid; USD 95,000 - 105,000; Full time

Benefits offered by this job

Remote or hybrid work environment

Unlimited PTO

Medical, dental, vision coverage

401(k) with company match

Parental leave & family support

Commuter & transit benefits

Job summary

New Engen is seeking an analytics and measurement professional to drive learning agendas and day-to-day execution across client accounts. You will design testing roadmaps, choose methodologies, and translate complex data into actionable business insights for clients and internal teams.

In this hybrid role, you will partner with media strategists, BI and data teams, and client leads to scale measurement frameworks and drive growth.

Qualifications

• 5+ years in analytics, measurement, or a closely adjacent field.
• Experience with MMM, geo holdout testing, incrementality, brand lift studies, forecasting, and full-funnel analysis.
• Proficiency with Python or R and SQL; familiarity with Tableau or BI tools.
• Strong client-facing communication and cross-functional collaboration.

Responsibilities

• Contribute to the measurement strategy across accounts and define learning agendas.
• Design testing roadmaps and choose methodologies based on budget and data.
• Translate data into clear business insights for clients and internal teams.
• Collaborate with media strategists, BI/data teams, and client leads.
• Help build scalable measurement tools, frameworks, and playbooks.

Skills

Analytics strategy

Measurement design

Test roadmaps

Python

R

SQL

Tableau

Communication

Agency/consulting

Hybrid work

Tools

Python

R

SQL

Tableau

Job description

WHY NEW ENGEN?

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

What You'll Do

Support Measurement Strategy and Drive Day-to-Day Execution

Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights.

Design Testing Roadmaps and Methodologies

Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches.

Translate Data into Business Impact

Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps.

Partner Cross-Functionally

Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution.

Build and Scale Measurement Frameworks

Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts.

What You Bring

• 5+ years in analytics, measurement, or a closely adjacent field
• Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis
• Scripting ability in Python or R is preferred with a working knowledge of SQL
• Familiarity with Tableau and/or other BI tools
• Web analytics or full-funnel user journey experience is a plus
• Understanding of e-commerce measurement frameworks and incrementality concepts
• Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams
• Working knowledge of building and working with AI at an enterprise level is a plus
• Agency or consulting experience
• Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance
• Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”
• Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver.

Perks & Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD'D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $95,000-$105,000 USD annual

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin