Senior Campaign Manager, Programmatic

Publicis Groupe ANZ; New York (NY); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Groupe UNIT3C, a social marketing and real-time content center, seeks a Sr. Campaign Manager to own strategic planning and execution for assigned clients. You will generate strategic insights, implement campaigns, and mentor Campaign Specialists across digital media programs.

The role requires 3+ years in bid/campaign management, strong analytics, and excellent communication. This on-site New York position involves AI-driven optimization and close client collaboration.

Qualifications

• Four-year college degree.
• 3+ years in bid management, campaign management/optimization, or digital media operations.
• Hands-on Amazon DSP experience; Google Ads, Walmart DSP, Walmart DSS, and TTD a plus.
• Prisma experience.
• Client facing experience with risk management.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Office.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.

Responsibilities

• Communicate digital strategies and rational for tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns to meet client performance goals.
• Oversee larger accounts and client relationships.
• Develop relationships with AOD customers through exceptional service.
• Formulate proposals for new client opportunities.
• Manage delivery of assets, insertion orders, and campaign documentation.
• Partner with Analytics on measurement reporting and insights.
• Provide regular insights to clients on performance and optimizations.
• Collaborate with media partners for accurate platform implementation.
• Troubleshoot issues on pre-production and live campaigns.
• Oversee campaign QA process.
• Provide auditing reports and manage billing processes.
• Lead and mentor Campaign Managers and Campaign Specialists.
• Attend client meetings; participate in knowledge sharing sessions.
• Leverage AI-based tools to enhance activation efficiency and performance.
• Interpret AI signals to develop optimization narratives and actionable recommendations.
• Guide platform automation with human oversight and mentor junior analysts.

Skills

Bid management

Campaign optimization

Analytical thinking

Client communication

Microsoft Office

Project management

Education

Four-year college degree

Tools

Amazon DSP

Google Ads

Walmart DSP

Walmart DSS

The Trade Desk (TTD)

Prisma

Job description

Company description

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.

Overview

The Sr. Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Sr. Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Sr. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Sr. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Oversight of larger and more strategic accounts and client relationships
• Develop, grow, and maintain relationships with AOD customers through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
• Interpret AI-driven performance signals, attribution insights, and model outputs to develop optimization narratives, elevate reporting quality, and provide actionable recommendations to internal teams and clients.
• Guide and validate platform automation and workflows, applying human oversight to ensure AI-driven optimizations align with client objectives, brand safety requirements, and programmatic best practices while supporting and mentoring junior analysts.

Qualifications

• Four-year college degree
• Must have 3+ years of experience in bid management, campaign management/optimization, or digital media operations
• Hands-on Amazon DSP experience (Google Ads, Walmart DSP, Walmart DSS and TTD experience is a plus)
• Prisma experience
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $60,800.00 - USD $79,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2026.