Manager, Programmatic

OMD; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Omnicom seeks a Programmatic Media Manager to lead campaign planning, execution and QA on the Digital Activation team. You will mentor juniors, drive pacing, reporting, and advocate best practices with clients and partners.

You will collaborate with programmatic strategists and coordinators, stay ahead of industry trends, manage client communications, and deliver measurable results. The role requires DV360 and Amazon DSP experience and a track record of leadership across multi-channel campaigns.

Qualifications

• Bachelor’s degree in marketing, advertising, or communications.
• 3+ years of experience and expert knowledge of digital programmatic buying including DV360 and Amazon DSP.

Responsibilities

• Lead programmatic strategy and ensure campaigns meet client goals.
• Mentor junior team members and manage quarterly priorities.
• Communicate insights and results to clients and partners.
• Oversee pacing, reporting, and optimization across campaigns.
• Stay ahead of industry trends and share best practices.
• Collaborate with cross-functional teams to drive results.

Skills

Leadership

Communication

Mentoring

Client facing

Project management

Education

Bachelor’s degree in marketing, advertising, or communications

Tools

DV360

Amazon DSP

Job description

*Open to candidates in New York, Chicago, Dallas*

Who we’re looking for:

We are seeking a Programmatic Media Manager with experience in campaign management and execution, who is a vocal and engaged leader on their client and functional teams and has shown the ability to carry out strategy through structuring and planning. Managers are direct managers of the junior team members on their account and take responsibility for guiding their growth and ensuring that the team functions most effectively and with minimal errors.

As a Manager on our Digital Activation team, you will play a key role in developing programmatic media plans and executing campaigns while ensuring that pacing, performance and the Digital Activation Process is activated correctly.

We are seeking individuals with experience managing a team, delegating tasks and providing growth opportunities for junior team members. A proven track record of managing-up and actively communicating to all team members. This role requires that you clearly and concisely articulate communications to external and internal teams.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and elevate concerns appropriately to their manager. The ideal candidate has strong attention to detail and extensive experience in QAing large datasets.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity:

The responsibilities of the Programmatic Media Manager will include:

Leadership

• Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead(s)
• Established as leader with the client and across all departmental teams, effectively prioritizing and negotiating needs between all parties
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business.

Communication

• Ability to consult/educate/negotiate with clients and agency partners; providing expert consultation to vendors, internal teams, and clients
• Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors
• Ability to present recommendations/ideas to client and internal team
• Ability to effectively merchandise successes to the client
• Help educate client team on latest trends, best practices, technologies, etc.; ability to distill key ideas for non-digitally-centric teams
• Demonstrates appropriate judgment through proper escalation

Functional Expertise

In-depth Knowledge Of

• Programmatic optimizations (proactive and reactive)
• Forecasting and opportunity/gap analysis
• Advanced platform knowledge across all objectives (awareness, consideration and conversion)
• Monitoring new media trends and products and evaluating application to client
• Research tools/competitive analysis
• Budget/pacing and billing
• Understanding integrated media
• Industry trends

Our expectations of you:

• Deep understanding of programmatic media campaigns and activation; providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
• Help strategists and coordinators develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Responsible for overseeing campaign management including pacing, reporting, optimizations, etc.
• Ability to develop cross channel performance strategies
• Having a passion for advertising and establishing yourself as a thought leader within the office
• Staying up to date on industry trends and partner updates; proactively bringing new opportunities and ideas to the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications

What You’ll Need To Succeed

• Bachelor’s degree in marketing, advertising, or communications or relevant post-secondary education, training, or equivalent experience
• 3+ years of experience and expert knowledge of digital programmatic buying and hands-on experience using DV360 and/or Amazon DSP

Experience With Regulated Industries/accounts Preferred

• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience working with large data sets and understanding methodologies for evaluating data
• Have polished presentation, communication and listening skills
• Have strong organizational skills as applied through an ability to manage multiple projects at once
• Confidence in analyzing and acting on marketing data while exceeding performance and viewability goals
• Working knowledge of third-party verification tools, including IAS

The outcomes we will celebrate:

Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.

Who You’ll Partner With

You’ll work hand in hand with the programmatic strategists and coordinators on your team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective. Reporting to the Associate Director, Digital Activation.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Paid Social, as well as the wider media Strategy and marketing sciences teams to understand goals, address client needs, and communicate results and insights back to clients.

What you can expect:

• The chance to grow the agency and yourself.
• Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.
• The ability to be brave, try new things and help continue to grow our digital offering.
• A place that cares about your personal passions just as much as your work.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.